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該当件数:902件
Services management : the new paradigm in hospitality / Jay A. Kandampully
Upper Saddle River, N.J. : Pearson Education , c2007
図書
Corporate innovation : marketing and strategy / Gordon R. Foxall
: pbk. - London : Croom Helm , c1984
Global business / Michael R. Czinkota ... [et al.]
2nd ed. - Fort Worth ; Tokyo : Dryden Press : Harcout Brace College Publishers , c1998
Effective small business management / Norman M. Scarborough, Thomas W. Zimmerer
6th ed. - Upper Saddle River, NJ : NJ , 1998
New service development : creating memorable experiences / editors, James Fitzsimmons & Mona J. Fitzsimmons
Thousand Oaks, Calif. : Sage Publications , c2000
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
3rd ed. The Dryden Press international edition. - Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
Second Edition. - New York : John Wiley & Sons , 2000
Transport : an economics and management perspective / David A. Hensher, Ann M. Brewer
Oxford : Oxford University Press , 2001
Managing across borders : the transnational solution / Christopher A. Bartlett and Sumantra Ghoshal
2nd ed. - Boston, Mass. : Harvard Business School Press , c1998
New products management / C. Merle Crawford, C. Anthony Di Benedetto
6th ed., international ed. - Boston : Irwin/McGraw-Hill , c2000. - (Irwin/McGraw-Hill series in marketing)
The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam
2nd ed. - New York : J. Wiley , c1998. - (The Portable MBA series)
The manager's guide to competitive marketing strategies / Norton Paley
2nd ed.. - Boca Raton, Fla. : St. Lucie Press , c1999
Introduction to hospitality / John R. Walker
2nd ed. - Upper Saddle River, N.J. : NJ , c1999
Strategic marketing : planning and control / Graeme Drummond, John Ensor
Oxford : Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing , 1999. - (The Marketing series . Student)
Integrated management systems : a practical approach to transforming organizations / Thomas H. Lee, Shoji Shiba, Robert Chapman Wood ; with contributions by David C. Walden and Chris Bergonzi
New York : John Wiley & Sons , 1999. - (Wiley operations management series for professionals)
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude LarrÀchÀ
3rd ed. - Boston, Mass : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Introduction to management in the hospitality industry / Tom Powers, Clayton W. Barrows
6th ed. - New York : J. Wiley , c1999. - (Wiley service management series)
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker
Westport, Conn. : Quorum Books , 1999
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
New York : Free Press , c1999
Marketing management / Philip Kotler
10th ed.. - Upper Saddle River, NJ : NJ , c2000. - (The Prentice-Hall international series in marketing)
Marketing management / Russell S. Winer
Upper Saddle River, N.J. : NJ , c2000
Managing IT services / consultant editor, Jonathan Reuvid
London : Kogan Page , 1999
Service management and operations / Cengiz Haksever ... [et al.]
2nd ed., international ed.. - London : Prentice Hall International , c2000
Managerial statistics / S. Christian Albright, Wayne L. Winston, Christopher J. Zappe ; with case studies by Peter Kolesar
Pacific Grove, Calif. : Duxbury , c2000
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
13th ed. - Boston : Irwin/McGraw-Hill , c1999. - (Irwin/McGraw-Hill series in marketing)
Retail strategy : planning and control / David Walters and Jack Hanrahan
Basingstoke, Hampshire : Macmillan Press , 2000
The international marketing of travel and tourism : a strategic approach / edited by FranH︡ois Vellas and Lionel BÀcherel
Basingstoke : Macmillan Press , 1999
Innovation and entrepreneurship : practice and principles / Peter F. Drucker
New ed. - Oxford : Butterworth-Heinemann , 1999
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons
3nd ed. - Boston : McGraw-Hill , c2001
Management in Western Europe / Peter Lawrence and Vincent Edwards
London : Macmillan Press , 2000
Marketing management / Philip Kotler, Kevin Lane Keller
Pearson international ed.. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall , c2006
The essential guide to managing small business growth / Peter Wilson and Sue Bates
Chichester : Wiley , c2003
Hospitality & tourism / Karen E.Silva , Debra M.Howard
New York : Mc Graw Hill , c2006
Encyclopedia of management / edited by Marilyn M. Helms ; foreword by David A. Whetten
4th ed. - Detroit, Mich. : Gale Group , c2000
The Blackwell handbook of global management : a guide to managing complexity / edited by Henry W. Lane ... [et al.]
: hbk. - Oxford : Blackwell , 2004. - (Handbooks in management)
Harvard business review on becoming a high performance manager
Boston, Mass. : Harvard Business School Press , c2002. - (Harvard business review paperback books)
Entrepreneuring in established companies : managing toward the year 2000 / Steven C. Brandt
Homewood, Ill. : Dow Jones-Irwin , c1986
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - Boston ; London : Allen & Unwin , 1984
Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
Englewood Cliffs, N.J. : Prentice-Hall , c1987
The management of quality assurance / Madhav N. Sinha, Walter W.O. Willborn
pbk. - New York : Wiley , c1985. - (Wiley series in production/operations management)
Managing in the service economy / James L. Heskett
Boston, Mass. : Harvard Business School Press , 1986
The New products handbook / edited by Larry Wizenberg
Strategic management of not-for-profit organizations : from survival to success / Israel Unterman and Richard H. Davis
est.. - New York : Praeger , 1984
Total marketing : capturing customers with marketing plans that work / Don Debelak
Homewood, Ill. : Dow Jones-Irwin , c1989
International business : a strategic management approach / Alan M. Rugman, Richard M. Hodgetts
New York : McGraw-Hill , c1995. - (McGraw-Hill series in management)
Retail management : a strategic approach / Barry Berman, Joel R. Evans
7th ed. - Upper Saddle River, N.J. : Prentice Hall International , 1998
International marketing / Vern Terpstra, Ravi Sarathy
6th ed. - Chicago : Dryden Press , c1994. - (The Dryden Press series in marketing)
Retailing management / Michael Levy, Barton A. Weitz
3rd ed. - Boston : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Administrative behavior : a study of decision-making processes in administrative organization / Herbert A. Simon ; with a foreword by Chester I. Barnard
3d ed., with new introduction. - New York : Free Press , c1976
The essence of international marketing / Stanley J. Paliwoda
New York : Prentice Hall International , c1994. - (The Essence of management series)