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検索キーワード:(件名: Marketing Management)
該当件数:200件
Financial aspects of marketing / Keith Ward.
Oxford, OX., England : Published on behalf of the Institute of Marketing {by} Heinemann Professional. - (The Marketing series)
図書
Industrial marketing management : text and cases / Robert W. Haas.
4th ed.. - Boston, Mass. : PWS-Kent Pub. Co.. - (Kent series in marketing)
Strategic marketing : an introduction / Tony Proctor
London ; New York : Routledge , 2000
Marketing channels : a management view / Bert Rosenbloom
3rd ed.. - Chicago ; Tokyo : Dryden Press , c1987
Strategic marketing / David W. Cravens
2nd ed. - Homewood, Ill. : R.D. Irwin , 1987. - (The Irwin series in marketing)
Marketing management : text and cases / Douglas J. Darymple [i.e. Dalrymple], Leonard J. Parsons
7th ed. - New York : J. Wiley , c2000
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
est.. - 2nd ed. - New York : Wiley , c1980. - (Wiley series in marketing)
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
4th ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)
6th ed.. - New York : Wiley , c1995
Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
Cambridge, Mass. : Blackwell , 1997
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw
4th ed. - Homewood, Ill. : R.D. Irwin , 1981
6th ed. - Boston, Mass. : Irwin/McGraw-Hill , c2001
Profitable customers : how to identify, develop and retain them / Charles Wilson
London : Kogan Page , 1996
Product/market strategies of small and medium-sized enterprises / Ingolf Bamberger, editor
Aldershot, Hants, England : Avebury. - Brookfield, Vt., USA : Ashgate , c1994
Developing business strategies / David A. Aaker
6th ed. - New York : Wiley , c2001
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier
Upper Saddle River, NJ : NJ , c1999
Market driven strategy : processes for creating value / George S. Day ; with a new introduction
New York : Free Press , 1999
A marketing action plan for the growing business / Shailendra Vyakarnam, John W Leppard
London : Kogan Page , 1995. - (Business enterprise)
Strategic marketing : a European approach / Jean-Jacques Lambin
London ; New York : McGraw-Hill , c1993. - (McGraw-Hill marketing for professionals)
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press , c1987. - London : Collier Macmillan , c1987
4th ed. - New York : Wiley , c1995
Market-driven management : using the new marketing concept to create a customer-oriented company / by Frederick E. Webster, Jr
New York : Wiley , c1994. - (The Portable MBA series)
Buyer behavior in marketing strategy / John A. Howard
2nd ed,Prentice-Hall international editions. - London : Prentice Hall International , 1994
Pricing strategies and practices / Gul Butaney, Geoffrey Lantos, Norton Paley.
2nd ed.. - New York : American Management Association
Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis
Distribution : planning and control / David Frederick Ross
New York ; Tokyo : Chapman & Hall , c1996. - (Chapman & Hall materials management/logistics series)
Australian marketing : critical essays, readings and cases / Peter Graham, editor
New York : Prentice Hall International , c1993
Marketing strategy and uncertainty / Sharan Jagpal
New York ; Oxford : Oxford University Press , 1999
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin
Basingstoke : Macmillan Business , 1999. - (International marketing series)
Managing services marketing : text and readings / John E. G. Bateson
Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
Managing services marketing : text and readings / John E.G. Bateson, K.Douglas Hoffman
4th ed. - Fort Worth, Tex. ; Tokyo : Dryden Press , c1999
Marketing strategy and plans / Luck, David Johnston 著者
3rd ed. / David J. Luck, O.C. Ferrell, George H. Lucas, Jr.. - Englewood Cliffs, N.J. : Prentice Hall International
Marketing-Rechts-Management : Rechtsprobleme des Marketing und ihre kooperative Beẁltigung durch Rechtsexperten und Marketingmanager in der Praxis industrieller Untersuchungen / von Dieter Ahlert.
Kṕln : C. Heymann. - (Marketing, Recht, Wettbewerb)
Global marketing strategy / Harold Chee, Rod Harris
London : Financial Times : Pitman , 1998
Global marketing management / Masaaki Kotabe, Kristiaan Helsen
3rd ed., Wiley international ed. - Hoboken : Wiley , c2004
2nd ed. - New York : J. Wiley & Sons , c2001
New York : John Wiley , c1998
Sales forecasting management / John T. Mentzer & Carol C. Bienstock
Thousand Oaks : Sage Publications , c1998
Superior product development : managing the process for innovative products : a product management book for engineering and business professionals / Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Cambridge, MA : Blackwell Publishers , 1996
The professional services firm bible / John Baschab, Jon Piot
: hc. - Hoboken, N.J. : John Wiley & Sons , c2005
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
The naked market : marketing methods for the 80s / Robert Heller
London : Sidgwick & Jackson , 1984
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders
New York ; Tokyo : Prentice Hall International , 1993
Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni
London ; New York : Routledge , 1993
Managing global marketing : cases and text / Kamran Kashani
Boston : PWS-Kent Pub. , 1992
Marketing strategy : a customer-driven approach / Steven P. Schnaars
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Marketing strategy : relationships, offerings, timing, & resource allocation / D. Sudharshan
Englewood Cliffs, N.J. : Prentice-Hall , c1995
Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox
Rev. ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1980
Marketing management in multinational firms : the consumer packaged goods industry / Ulrich E. Wiechmann
New York : Praeger , 1976. - (Praeger special studies in international economics and development)