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The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt ... {et al.}.
Chicago, IL : American Marketing Association. - (Series ; no. 47)
図書
Marketing management : integrated text, readings, and cases / Marvin A. Jolson.
New York : Macmillan Press
Concepts of marketing management / {by} Joseph C. Seibert.
New York : Harper & Row. - (Series in marketing management)
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Santa Barbara {Calif.} : Wiley. - (Wiley/Hamilton series in marketing)
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
6th ed.. - Englewood Cliffs, NJ : Prentice Hall International
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen.
3rd ed.. - Englewood Cliffs, N.J. : Prentice-Hall. - (The Prentice-Hall series in marketing)
Winning the marketing war : a practical guide to competitive advantage / by Robert Duro ; translated from the Swedish by Tim Crosfield.
Chichester {England} : Wiley
The marketing sourcebook for small business / Jeffrey P. Davidson.
New York : Wiley
Strategic market management / David A. Aaker.
2nd ed.. - New York : Wiley
Getting new clients / Richard A. Connor, Jr., Jeffrey P. Davidson.
Marketing successes, historical to present day : what we can learn / Robert F. Hartley.
2nd ed.. - New York : J. Wiley
The marketing edge : the new leadership role of sales & marketing in manufacturing / George E. Palmatier and Joseph S. Shull.
Essex Junction, VT : Oliver Wight Limited Publications
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
Greenwich, Conn. : JAI Press. - (Strategic management policy planning ; v. 4)
Marketing management / Philip Kotler, Kevin Lane Keller
Pearson international ed.. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall , c2006
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
3nd ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Marketing hospitality / Cathy H. C. Hsu, Tom Powers
3rd ed. - New York : Wiley , c2002
Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau ; with foreword by Phil Harris
: pbk. - Basingstoke : Palgrave Macmillan , 2003
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald
2nd ed. - London : Heinemann , 1989
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
12th ed. - Chicago : Irwin , c1996. - (The Irwin series in marketing)
The advanced dictionary of marketing : putting theory to use / Scott G. Dacko
: hbk,: pbk. - Oxford : Oxford University Press , 2008
Successful business strategies using telecommunications services / Martin F. Bartholomew
Boston : Artech House , 1997. - (The Artech House telecommunication library)
Marketing management / Philip Kotler
11th ed., international ed. - Upper Saddle River, NJ : Pearson Education , c2003
Market-based management : strategies for growing customer value and profitability / Roger J. Best
2nd ed. - Upper Saddle River, N.J. : NJ , c2000
What do your customers really want? : here's a sure-fire way to find out / John F.Lytle
Chicago : Probus publishing company , c1993
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth / by George Silverman
New York : AMACOM , c2001
Hospitality marketing : principles and practice / David Bowie and Francis Buttle
2nd ed. - Oxford : Elsevier/Butterworth-Heinemann , 2011
Selling the invisible : a field guide to modern marketing / Harry Beckwith
New York : Warner Books , c1997
Beyond disruption : changing the rules in the marketplace / a collaborative work by Jean-Marie Dru and business partners
New York : John Wiley , c2002. - (Adweek books)
Marketing science : the marketing journal of TIMS/ORSA
Vol. 1, no. 1 (winter 1982)-. - Providence, R.I. : Institute of Management Sciences and Operations Research Society of America , c1982-
雑誌
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik, Dominique M. Hanssens
e-book. - Cheltenham, England ; : Edward Elgar Publishing , 2018
電子ブック
Marketing problem solver / Cochrane Chase & Kenneth L. Barasch ; edited by Edmund van Deusen.
2d ed. - Radnor, Pa. : Chilton Book Co.
Marketing megaworks : the top 150 books and articles / Larry M. Robinson and Roy D. Adler ; foreword by Paul E. Green.
New York, NY. : Praeger
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
4th ed. - Homewood, Ill. : R.D. Irwin
Marketing management : analysis, planning, and control / Philip Kotler
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1980
Strategic marketing for nonprofit organizations / Alan R. Andreasen, Philip Kotler
International ed.. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall , c2003
Tourism sensemaking : strategies to give meaning to experience / edited by Arch G. Woodside
Bingley : Emerald , 2011. - (Emerald books ; . Advances in culture, tourism and hospitality research ; v. 5)
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu
: pbk. - Cheltenham : Edward Elgar , 2018, c2017
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem
London ; New York : Routledge, Taylor & Francis Group , 2019
pbk.. - Cheltenham, UK : Edward Elgar Publishing , 2019. - (Research handbooks in business and management series)
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
: cloth. - Hoboken, N.J. : Wiley , c2017
Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
: hardback. - Hoboken, N.J. : Wiley , c2021
Tourism marketing : in the age of the consumer / Alastair M. Morrison
: pbk. - London : Routledge , 2022
Marketing management : text and cases / Douglas J. Darymple [i.e. Dalrymple], Leonard J. Parsons
7th ed. - New York : J. Wiley , c2000
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Marketing strategy and uncertainty / Sharan Jagpal
New York ; Oxford : Oxford University Press , 1999
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
est.. - 2nd ed. - New York : Wiley , c1980. - (Wiley series in marketing)
The consumer trap : big business marketing in American life / Michael Dawson
Urbana : University of Illinois Press , 2003. - (The history of communication)
Marketing management : an Asian perspective / Philip Kotler ... [et al.]
3rd ed. - Singapore : NJ , 2003
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
4th ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)