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検索キーワード:(件名: #Marketing)
該当件数:473件
Strategic marketing for not-for-profit organizations : program and resource development / Armand Lauffer
New York : Free Press. - London : Collier Macmillan , c1984
図書
Marketing : an introduction / Philip Kotler, Gary Armstrong
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1987
Tourism marketing : quality and service management perspectives / Eric Laws
: hbk,: pbk. - London : Continuum , 2002
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
: international ed.. - 3rd ed. - Boston : McGraw-Hill/Irwin , c2003
Marketing theory and practice : a Hungarian perspective / edited by József Berács ... [et al.]
Budapest : Akadémiai Kiadó , c2004. - (Transition, competitiveness and economic growth. ISSN:1419-3159 ; 7)
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
6th ed. - Boston, Mass. : Irwin/McGraw-Hill , c2001
Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu
Seventh edition. - Boston : Pearson , [2017]
Tourism and hospitality marketing : a global perspective / Simon Hudson
: [hardback],: pbk. - Los Angeles : Sage , 2008
2nd ed. - Boston ; Tokyo : Irwin/McGraw-Hill , c2000
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
5th ed., international ed. - Upper Saddle River, N.J. : Pearson Education International , c2004
Hospitality marketing management / Robert D. Reid, David C. Bojanic
: cloth. - 4th ed. - Hoboken, N.J. : Wiley , c2006
Marketing management : a planning approach / G. David Hughes
Reading, Mass. : Addison-Wesley Pub. Co. , c1978. - (Addison-Wesley series in marketing)
Marketing : Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Fifth edition. - United Kingdom : Oxford University Press , [2019]
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler
Oxford, UK : Blackwell Publishers , 1999. - (The Blackwell encyclopedia of management)
Ten deadly marketing sins : signs and solutions / Philip Kotler
Hoboken : J. Wiley , c2004
Marketing / edited by Dale Littler
: hardcover. - 2nd ed. - Malden : Blackwell Pub. , 2005. - (The Blackwell encyclopedia of management / encyclopedia editor, Cary L. Cooper ; advisory editors, Chris Argyris and William H. Starbuck ; v. 9)
Tourism marketing : a collaborative approach / Alan Fyall and Brian Garrod
: hbk,: pbk. - Clevedon : Channel View Publications , c2005. - (Aspects of tourism ; 18)
Strategic market management / David A. Aaker
: pbk. - 7th ed. - Hoboken, N.J. : J. Wiley , c2005
Client at the core : marketing and managing today's professional services firm / August J. Aquila, Bruce W. Marcus
Hoboken, N.J. : Wiley , c2004
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
Second Edition. - New York : John Wiley & Sons , 2000
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
6th ed. - Boston : Irwin/McGraw-Hill , 1999. - (The Irwin/McGraw-Hill series in marketing)
Maximizing hospitality sales : how to sell hotels, venues and conference centres / Patrick Forsyth
London : Cassell , 1999
The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam
2nd ed. - New York : J. Wiley , c1998. - (The Portable MBA series)
The manager's guide to competitive marketing strategies / Norton Paley
2nd ed.. - Boca Raton, Fla. : St. Lucie Press , c1999
Strategic marketing : planning and control / Graeme Drummond, John Ensor
Oxford : Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing , 1999. - (The Marketing series . Student)
Marketing management for nonprofit organizations / Adrian Sargeant
Oxford : Oxford University Press , 1999
Hospitality sales : a marketing approach / Margaret Shaw, Susan V. Morris
New York ; Chichester : Wiley , c2000
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude LarrÀchÀ
3rd ed. - Boston, Mass : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
New York : Free Press , c1999
Marketing management / Philip Kotler
10th ed.. - Upper Saddle River, NJ : NJ , c2000. - (The Prentice-Hall international series in marketing)
Global marketing : a market-responsive approach / Svend Hollensen
London : NJ , 1998
Creating new clients : marketing and selling professional services / Kevin Walker, Cliff Ferguson and Paul Denvir
London : Cassell , 1998
Marketing management / Russell S. Winer
Upper Saddle River, N.J. : NJ , c2000
Marketing strategy : the challenge of the external environment / David Mercer
London : Sage , 1998
Marketing professional services : practical approaches to practice development / Patrick Forsyth
2nd ed. - London : Kogan Page , 1999
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
13th ed. - Boston : Irwin/McGraw-Hill , c1999. - (Irwin/McGraw-Hill series in marketing)
Marketing in travel and tourism / Victor T.C. Middleton, with Jackie Clarke
3rd ed. - Oxford : Butterworth-Heinemann , 2001
The Direct marketing handbook / Edward L. Nash, editor in chief
New York : McGraw-Hill , c1984
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - Boston ; London : Allen & Unwin , 1984
Marketing and competitive success / Michael J. Baker and Susan J. Hart
:pbk. - New York ; Tokyo : P. Allan , 1989
Marketing essentials / Philip Kotler
Englewood Cliffs, N.J. : Prentice-Hall , c1984
Total marketing : capturing customers with marketing plans that work / Don Debelak
Homewood, Ill. : Dow Jones-Irwin , c1989
Dictionary of marketing terms / Peter D. Bennett, editor
2nd ed. - Chicago, Ill. : American Marketing Association. - Lincolnwood, Ill., USA : NTC Business Books , c1995
11th ed. - Upper Saddle River, NJ : NJ , c2003
The entertainment marketing revolution : bringing the moguls, the media, and the magic to the world / Al Lieberman, with Patricia Esgate
Upper Saddle River, N.J. ; Tokyo : Financial Times Prentice Hall , c2002. - (Financial Times Prentice Hall books)
Marketing to women : how to understand, reach, and increase your share of the world's largest market segment / Martha Barletta
[Chicago, Ill.] : Dearborn Trade Publishing , c2003
Marketing / Howard Dunton
London : Longman , 1985. - (Questions and answers)
Marketing management : providing, communicating and delivering value / Frank Bradley
London ; New York : Prentice Hall International , 1995
Marketing in management : basic principles / Mike Worsam, D. Berkeley Wright
London : Pitman , 1995