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検索キーワード:(件名: #Marketing)
該当件数:473件
Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni
London ; New York : Routledge , 1993
図書
Management, marketing, and the competitive process / edited by Peter Earl
Cheltenham, UK : Edward Elgar , 1996
Quality assurance in marketing : setting action standards for better results / Keith Sparling
London ; New York : McGraw-Hill , c1994. - (McGraw-Hill marketing for professionals)
Strategic marketing : a European approach / Jean-Jacques Lambin
London ; New York : McGraw-Hill , c1993. - (McGraw-Hill marketing for professionals)
Marketing channel management : people, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg
Westport, Conn. : Praeger , 1996
Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
Westport, Conn. : Quorum Books , 1996
Marketing strategy : a customer-driven approach / Steven P. Schnaars
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press , c1987. - London : Collier Macmillan , c1987
Developing business strategies / David A. Aaker
4th ed. - New York : Wiley , c1995
Marketing mistakes / Robert F. Hartley
6th ed. - New York : Wiley , c1995
European business and marketing : strategic issues / Phil Harris and Frank McDonald
London : Paul Chapman Pub. , c1994
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Marketing management and information technology / Keith Fletcher
2nd ed. - London : Prentice Hall International , c1995
Market-driven management : using the new marketing concept to create a customer-oriented company / by Frederick E. Webster, Jr
New York : Wiley , c1994. - (The Portable MBA series)
Product/market strategies of small and medium-sized enterprises / Ingolf Bamberger, editor
Aldershot, Hants, England : Avebury. - Brookfield, Vt., USA : Ashgate , c1994
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico
Minneapolis/St. Paul : West , 1998
Consumer psychology for marketing / Gordon Foxall, Ronald Goldsmith, Stephen Brown
2nd ed. - London : International Thomson Business Press , 1998
The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy
Westport, Conn. : Quorum Books , 1997
Marketing ethics : an international perspective / Bodo B. Schlegelmilch
London : International Thomson Business , 1998. - (Advanced marketing series)
Buyer behavior in marketing strategy / John A. Howard
2nd ed,Prentice-Hall international editions. - London : Prentice Hall International , 1994
Marketing the public sector : promoting the causes of public and nonprofit agencies / Seymour H. Fine
New Brunswick, U.S.A. : Transaction Publishers , c1992
Marketing strategy : relationships, offerings, timing, & resource allocation / D. Sudharshan
Englewood Cliffs, N.J. : Prentice-Hall , c1995
Managing services marketing : text and readings / John E.G. Bateson, K.Douglas Hoffman
4th ed. - Fort Worth, Tex. ; Tokyo : Dryden Press , c1999
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
Marketing in action for hotels - motels - restaurants
New York : Ahrens Pub. Co , [1971]
Marketing management and strategy = formerly Readings in marketing management : a reader / edited by Philip Kotler, Keith Cox
Rev. ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1980
Marketing in a slow-growth economy : the impact of stagflation on consumer psychology / Avraham Shama
New York : Praeger , 1980
Marketing management in multinational firms : the consumer packaged goods industry / Ulrich E. Wiechmann
New York : Praeger , 1976. - (Praeger special studies in international economics and development)
Contemporary retailing / William H. Bolen
Englewood Cliffs, N.J. : Prentice-Hall , c1978
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers
Oxford ; Boston ; Johannesburg : Butterworth-Heinemann , 1998
Marketing financial products & services : a handbook of consumer and institutional marketing strategies and critical issues / Stephen Kerns, editor.
Chicago, Ill. : Probus Pub.
Add value to your service : the key to success / edited by Carol Surprenant.
Chicago, Ill. : American Marketing Association. - (Proceedings series)
The marketing challenge of Europe 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama.
Reading, Mass. : Mass.
The marketing challenge of 1992 / John A. Quelch, Robert D. Buzzell, Eric Salama.
Reading, Mass. : Addison-Wesley Pub. Co.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
5th ed.. - Boston : Allyn and Bacon
The creative marketer / Simon Majaro
Oxford : Butterworth-Heinemann
What every manager needs to know about marketing and the law / Robert J. Posch, Jr.
New York : McGraw-Hill
2nd ed. - Boston : Allyn and Bacon
Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Santa Monica, Calif. : Goodyear Pub. Co.
New and improved : the story of mass marketing in America / Richard S. Tedlow.
Boston, Mass : Harvard Business School Press
Marketing strategy and plans / Luck, David Johnston 著者
3rd ed. / David J. Luck, O.C. Ferrell, George H. Lucas, Jr.. - Englewood Cliffs, N.J. : Prentice Hall International
Marketing mistakes / Robert F. Hartley.
4th ed.. - New York : Wiley
Legal and economic regulation in marketing : a practitioner's guide / Ray O. Werner.
New York, NY. : Quorum Books
European business and marketing / edited by Phil Harris and Frank McDonald
2nd ed. - London : Sage Publications , 2004
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz
New York : McGraw-Hill , c2001
Hospitality sales and promotion : strategies for success / Derek Taylor
Oxford, UK : Butterworth-Heinemann , 2001. - (Professional hospitality guides / editor: John O'Connor)
Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler
Aldershot, Hants. : Ashgate , c2002
Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho
2nd ed. - New York : Prentice Hall , 1994
Marketing-Rechts-Management : Rechtsprobleme des Marketing und ihre kooperative Beẁltigung durch Rechtsexperten und Marketingmanager in der Praxis industrieller Untersuchungen / von Dieter Ahlert.
Kṕln : C. Heymann. - (Marketing, Recht, Wettbewerb)