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検索キーワード:(件名: #Marketing)
該当件数:473件
Marketing professional services : practical approaches to practice development / Patrick Forsyth
London : Kogan Page , 1996
図書
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude LarrÀchÀ
2nd ed. - Irwin : Chicago , c1995. - (The Irwin series in marketing)
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
4th ed. - Chicago : Irwin , c1996. - (The Irwin series in marketing)
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Chicago, Ill. : Irwin , c1995. - (The Irwin series in marketing)
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
5th ed. - Upper Saddle River, N.J. : Prentice Hall International , c1996
Value-added marketing : marketing management for superior results / Torsten H. Nilson
London ; New York : McGraw-Hill Book Co. , c1992. - (McGraw-Hill marketing for professionals)
The strategic role of marketing : understanding why marketing should be central to your business strategy / Adrian Davies
London ; Tokyo : McGraw-Hill Book Co. , c1995
Postmodern marketing / Stephen Brown
: hbk,: pbk. - London ; New York : Routledge , 1995. - (Consumer research and policy series)
Computer Integrated Marketing / von JK̇rn-Axel Meyer
MṄnchen : Vahlen , c1992
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (Marketing series . Student)
Competitive marketing : a strategic approach / John O'Shaughnessy
3rd ed. - London ; New York : Routledge , 1995
Strategic market management / David A. Aaker
4th ed. - New York : Wiley , c1995
Sales promotion in postmodern marketing / Christian Petersen and Alan Toop
Aldershot, Hampshire, England ; Brookfield, Vermont, USA : Gower , c1994
The portable MBA Desk Reference / Nohria, Nitin
2nd ed. - New York : John Wiley , 1998. - (The Portable MBA series)
Geography and tourism marketing / Martin Oppermann, editor
New York : Haworth Press , c1997
Marketing theory and practice / Michael J. Baker
3rd ed.. - London : Macmillan Business
5th ed. - New York : John Wiley , 1998
Marketing planning guide / Robert E. Stevens ... [et al.]
2nd ed. - New York : Haworth Press , c1997. - (Haworth marketing resources)
Marketing planning and competitive strategy / Eugene J. Kelley
Englewood Cliffs, N.J. : Prentice-Hall , [1972]. - (Prentice-Hall foundations of marketing series)
Marketing management / Harper W. Boyd, Jr., William F. Massy
New York : Harcourt Brace Jovanovich , c1972. - (The Harbrace series in business and economics)
Marketing warfare / by Al Ries and Jack Trout
New York : McGraw-Hill , c1986
Product management : marketing in a changing environment / Raymond D. Hehman
Homewood : Ill. , Dow Jones-Irwin
Marketing theory : the philosophy of marketing science / Shelby D. Hunt
Homewood : Ill. , R.D. Irwin. - (The Irwin series in marketing)
Cases and select readings in health care marketing / Robert E. Sweeney, Robert L. Berl, William J. Winston, editors.
New York : Haworth Press. - (Haworth series in marketing and health services administration ; #2)
Marketing accounting services / Robert J. Listman.
Homewood, Ill. : Ill.
Hospitality marketing management / Robert D. Reid.
2nd ed.. - New York : Van Nostrand Reinhold
DatenbankgestỐtzte Marktselektion : eine methodische Basis fỐr Internationalisierungsstrategien / Dieter J.G. Schneider, Ralph U. MỐller.
Stuttgart : C.E. Poeschel
Power marketing : the 101 best strategies for financial professionals / Richard Wollack & Alan Parisse.
{Chicago, IL} : Dearborn Financial Pub.
Marketing management : strategy and cases / Douglas J. Dalrymple, Leonard J. Parsons.
5th ed.. - New York : Wiley
Magnet marketing : the ultimate strategy for attracting and holding customers / John R. Graham with Steven J. Bennett.
New York : Wiley
When MBAs rule the newsroom : how the marketers and managers are reshaping today's media / Doug Underwood.
New York : Columbia University Press
Basic marketing : a managerial approach / E. Jerome McCarthy.
6th ed. - Homewood, Ill. : R. D. Irwin
Marketing management : analysis, planning, and control / Philip Kotler.
2th ed. - Englewood Cliffs, N.J. : Prentice-Hall
A managerial introduction to marketing / Thomas A. Staudt, Donald A. Taylor, Donald J. Bowersox.
3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall
Handbook of modern marketing / Victor P. Buell, editor-in-chief ; Carl Heyel, coordinating editor.
New York : McGraw-Hill
Marketing handbook / edited by Michael Rines.
2nd ed. - Aldershot, Hampshire, England : Gower in association with Marketing magazine
The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin.
Boston : Houghton Mifflin
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes.
Boston : Harvard Business School Press
Controversy and dialogue in marketing / Ross Lawrence Goble, Roy T. Shaw.
Englewood Cliffs, N.J. : Prentice-Hall
Theoretical developments in marketing / {edited by} Charles W. Lamb, Patrick M. Dunne.
Chicago, Ill. : American Marketing Association. - (Proceedings series)
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Rev. ed. - Homewood, Ill. : R. D. Irwin. - (The Irwin series in marketing)
Successful marketing for your small business / William H. Brannen.
Englewood Cliffs, N.J. : Prentice-Hall. - (A Spectrum book)
Marketing insights : selected readings / R. Clifton Andersen and Philip R. Cateora.
2nd ed. - New York : Appleton-Century-Crofts
Marketing management : an introduction / John A. Murray.
Dublin : Gill and Macmillan
Readings in marketing : the qualitative and quantitative areas / edited by Philip R. Cateora, Lee Richardson.
New York : Appleton-Century-Crofts
Concepts of marketing management / {by} Joseph C. Seibert.
New York : Harper & Row. - (Series in marketing management)
Marketing handbook / editor, John Stapleton.
Epping : Gower Press. - (A Gower Press handbook)
Marketing: concepts and strategy / {by} Martin L. Bell.
2nd ed. - Boston : Houghton Mifflin
Marketing management and administrative action / {compiled by} Steuart Henderson Britt, Harper W. Boyd, Jr.
3rd ed. - New York : McGraw-Hill
Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.
9th ed. - Homewood, Ill. : R. D. Irwin