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Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
4th ed. - Homewood, Ill. : R.D. Irwin
図書
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons.
Santa Barbara {Calif.} : Wiley. - (Wiley/Hamilton series in marketing)
Marketing management : analysis, planning, and control / Philip Kotler
4th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1980
Managing across borders : the transnational solution / Christopher A. Bartlett and Sumantra Ghoshal
2nd ed. - Boston, Mass. : Harvard Business School Press , c1998
Innovation and entrepreneurship : practice and principles / Peter F. Drucker
New ed. - Oxford : Butterworth-Heinemann , 1999
The Blackwell handbook of global management : a guide to managing complexity / edited by Henry W. Lane ... [et al.]
: hbk. - Oxford : Blackwell , 2004. - (Handbooks in management)
Harvard business review on becoming a high performance manager
Boston, Mass. : Harvard Business School Press , c2002. - (Harvard business review paperback books)
Tourism impacts, planning and management / Peter Mason
2nd ed. - Oxford : Elsevier , 2008
International business : a managerial perspective / Ricky W. Griffin, Michael W. Pustay
: [pbk.]. - 8th ed.,Global Edition. - Boston, MA ; Tokyo : Pearson , 2014.5
Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker ... [et al.]
17e. - Stanford, Conn. : Cengage Learning , c2014
The management of non-governmental development organizations / David Lewis
: pbk,: hbk. - 2nd ed. - London : Routledge , 2007
Operations management in the travel industry / edited by Peter Robinson, Principal Lecturer and Head of Marketing, Innovation, Leisure and Enterprise, University of Wolverhampton, UK, Paul Fallon, Senior Lecturer, Sheffield Hallam University, UK, Harry Cameron, Visiting Lecturer, University of Wolverhampton, UK and John Crotts, Professor and Chair of the Department of Hospitality and Tourism Management, School of Business, College of Charleston, South Carolina, USA
Second Edition. - Boston, MA : CABI , [2016]
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem
London ; New York : Routledge, Taylor & Francis Group , 2019
Managing airports : an international perspective / Anne Graham
: hbk,: pbk. - 5th ed. - London : Routledge , 2018
Encyclopedia of management / edited by Marilyn M. Helms ; foreword by David A. Whetten
4th ed. - Detroit, Mich. : Gale Group , c2000
Corporate innovation : marketing and strategy / Gordon R. Foxall
: pbk. - London : Croom Helm , c1984
The globalization of tourism and hospitality : a strategic perspective / Tim Knowles, Dimitrios Diamantis and Joudallah Bey El-Mourhabi
2nd ed. - London : Thomson , 2004. - (Tourism, hospitality and leisure series)
Services management : the new paradigm in hospitality / Jay Kandampully
Frenchs Forest, N.S.W. : Hospitality Press , c2002
Principles of global marketing / Warren J. Keegan, Mark C. Green
Upper Saddle River, N.J. : NJ , c1997
International management : culture, strategy and behavior / Richard M. Hodgetts, Fred Luthans
4th ed. - Boston : Irwin/McGraw-Hill , c2000
Global marketing management / Warren J. Keegan
6th ed. - Upper Saddle River, N.J. : NJ , c1999
Global marketing / Warren J. Keegan, Mark C. Green
2nd ed. - Upper Saddle River, N.J. : NJ , c2000
Marketing management : text and cases / Douglas J. Darymple [i.e. Dalrymple], Leonard J. Parsons
7th ed. - New York : J. Wiley , c2000
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Global marketing management / John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
4th ed. - Reading, Mass. : Mass. , c1999
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe
2nd ed. - London : International Thomson Business , 1999
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
est.. - 2nd ed. - New York : Wiley , c1980. - (Wiley series in marketing)
Marketing management : an Asian perspective / Philip Kotler ... [et al.]
3rd ed. - Singapore : NJ , 2003
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
4th ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)
The Corporation of the 1990s : information technology and organizational transformation / edited by Michael S. Scott Morton
New York : Oxford University Press , 1991
International entrepreneurship / edited by Sue Birley and Ian MacMillan
London ; New York : Routledge , 1995
6th ed.. - New York : Wiley , c1995
Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
Cambridge, Mass. : Blackwell , 1997
Information technology and workplace democracy / edited by Martin Beirne and Harvie Ramsay
London : Routledge , 1992
Managing for joint venture success / Kathryn Rudie Harrigan ; foreword by William H. Newman
Lexington, Mass. : Lexington Books , c1986
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw
4th ed. - Homewood, Ill. : R.D. Irwin , 1981
Information technology and the corporation of the 1990s : research studies / edited by Thomas J. Allen and Michael S. Scott Morton
New York : Oxford University Press , 1994
The economics of transnational commons / edited by Partha Dasgupta, Karl-GK̇ran MḊler, and Alessandro Vercelli
Oxford : Clarendon Press , 1997
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy
Basingstoke : Palgrave Macmillan , 2003
Resource economics / Jon M. Conrad
: hardback,: pbk. - 2nd ed. - Cambridge ; Tokyo : Cambridge University Press , 2010
Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton
Boston : Harvard Business School Press , c2004
European management journal
Vol. 1, no. 1 (summer 1982)-. - London : Published by William Heinemann Ltd. for the Scottish Business School , c1982-
雑誌
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
4th ed. - Boston : Houghton Mifflin , c1998
6th ed., International ed.. - Upper Saddle River, N.J. : NJ , c1999. - (The Prentice-Hall series in marketing)
The management of small tourism and hospitality firms / edited by Rhodri Thomas
London : Cassell , 1998
A stitch in time : lean retailing and the transformation of manufacturing--lessons from the apparel and textile industries / Frederick H. Abernathy ... [et al.]
New York : Oxford University Press , 1999
Enterprise SOA : service-oriented architecture best practices / Dirk Krafzig, Karl Banke, Dirk Slama
Indianapolis, IN : Prentice Hall Professional Technical Reference , c2005. - (The Coad series)
Cross cultural management : an international journal
Vol. 1, no. 1 (1994)-. - Bradford, West Yorkshire, England : MCB University Press , c1994-
How Toyota became #1 : leadership lessons from the world's greatest car company / David Magee
: pbk. - New York : Portfolio , 2008, c2007
Collaborative customer relationship management : taking CRM to the next level / Alexander H. Kracklauer, D. Quinn Mills, Dirk Seifert, editors
Berlin ; Tokyo : Springer , c2004