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検索キーワード:(件名: Service industries Marketing)
該当件数:21件
Selling the invisible : a field guide to modern marketing / Harry Beckwith
New York : Warner Books , c1997
図書
Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz
5th ed., international ed. - Upper Saddle River, N.J. : Pearson Education International , c2004
Services, marketing and management / Audrey Gilmore
: [pbk]. - London : SAGE , 2003
Services marketing management / Peter Mudie and Angela Pirrie
3rd ed. - Amsterdam ; Tokyo : Elsevier/Butterworth-Heinemann , c2006
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
: international ed.. - 3rd ed. - Boston : McGraw-Hill/Irwin , c2003
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
Upper Saddle River, N.J. : Prentice Hall , c1999
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
Marketing services : competing through quality / Leonard L. Berry, A. Parasuraman
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors
Thousand Oaks, Cal. ; London : Sage , c2000
Managing services marketing : text and readings / John E. G. Bateson
Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
Managing services marketing : text and readings / John E.G. Bateson, K.Douglas Hoffman
4th ed. - Fort Worth, Tex. ; Tokyo : Dryden Press , c1999
Add value to your service : the key to success / edited by Carol Surprenant.
Chicago, Ill. : American Marketing Association. - (Proceedings series)
2nd ed. - Boston ; Tokyo : Irwin/McGraw-Hill , c2000
The professional services firm bible / John Baschab, Jon Piot
: hc. - Hoboken, N.J. : John Wiley & Sons , c2005
Coalitions and competition : the globalization of professional business services / edited by Yair Aharoni
London ; New York : Routledge , 1993
2nd ed. - Upper Saddle River, N.J. : NJ , c2002
Services marketing : a European perspective / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis
3rd ed. - London ; Tokyo : Prentice Hall Europe , c1999
Service industries marketing : new approaches / edited by Gillian Hogg and Mark Gabbott
London ; Portland, Or. : F. Cass , c1998
Consumers and services / Mark Gabbott and Gillian Hogg
Chichester ; New York : J. Wiley , 1998
Marketing your services : a step-by-step guide for small businesses and professionals / Anthony O. Putman
New York : Wiley , c1990
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho
Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. , c1993