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検索キーワード:(件名: New products Management)
該当件数:18件
Winning by design : technology, product design, and international competitiveness / Vivien Walsh ... [et al.]
: hard,: pbk. - Oxford, UK ; Cambridge, Mass., USA : Blackwell Business , 1992
図書
Inside corporate innovation : strategy, structure, and managerial skills / Robert A. Burgelman, Leonard R. Sayles
: pbk. - New York : Free Press. - London : Collier-Macmillan , 1988, c1986
Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright
4th ed., international ed. - Boston : McGraw-Hill , 2004
Innovation and the general manager / Clayton M. Christensen
: pbk. - Boston, Mass. : Irwin/McGraw-Hill , c1999
New products management / C. Merle Crawford, C. Anthony Di Benedetto
6th ed., international ed. - Boston : Irwin/McGraw-Hill , c2000. - (Irwin/McGraw-Hill series in marketing)
Product/service strategy / Richard T. Hise
pbk. - [New York] : Mason/Charter , 1977. - (Priorities in marketing series)
Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
Englewood Cliffs, N.J. : Prentice-Hall , c1987
The New products handbook / edited by Larry Wizenberg
Homewood, Ill. : Dow Jones-Irwin , c1986
Faster new product development : getting the right product to market quickly / Milton D. Rosenau, Jr.
New York, NY : AMACOM
New-product development and testing / edited by Walter Henry, Michael Menasco, Hirokazu Takada.
Lexington, Mass. : Lexington Books
Product innovation management : a workbook for management in industry / Knut Holt.
3rd ed.. - London : Butterworths
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
Superior product development : managing the process for innovative products : a product management book for engineering and business professionals / Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Cambridge, MA : Blackwell Publishers , 1996
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
Product design and development / Karl T. Ulrich, Steven D. Eppinger
2nd ed. - Boston : Irwin/McGraw-Hill , c2000
Corporate strategy and product innovation / edited by Robert R. Rothberg
New York : Free Press , c1976
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Fast cycle time : how to align purpose, strategy, and structure for speed / Christopher Meyer ; foreword by Peter M. Senge
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1993