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検索キーワード:(件名: Consumer behavior Research)
該当件数:9件
The why of consumption : contemporary perspectives on consumer motives, goals, and desires / edited by S. Ratneshwar, David Glen Mick, and Cynthia Huffman
London : Routledge , 2000. - (Routledge interpretive marketing research series)
図書
Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick
: hbk,: pbk. - London : Routledge , 2005
Consumer research : introspective essays on the study of consumption / Morris B. Holbrook
Thousand Oaks : Sage Publications , c1995
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk
7th ed. - London : Prentice Hall International , c2000
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf
New York : Wiley , c1979. - (Theories in marketing series)
Marketing and consumer research in the public interest / Ronald Paul Hill, editor
Thousand Oaks, CA : Sage Publications , c1996
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij
Chichester : John Wiley , c1998