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検索キーワード:(件名: #New products)
該当件数:29件
Winning at new products / Robert G. Cooper.
: Holt, Rinehart and Winston of Canada
図書
From concept to market / Gary S. Lynn.
New York : Wiley
Concept testing : how to test new product ideas before you go to market / David Schwartz.
New York, NY : American Management Association
London : Kogan Page
The generation of ideas for new products / Trevor Sowrey.
Integrated product development / M.M. Andreasen and L. Hein.
Bedford : IFS (Publications)
New products management / C. Merle Crawford, C. Anthony Di Benedetto
6th ed., international ed. - Boston : Irwin/McGraw-Hill , c2000. - (Irwin/McGraw-Hill series in marketing)
Product/service strategy / Richard T. Hise
pbk. - [New York] : Mason/Charter , 1977. - (Priorities in marketing series)
Essentials of new product management / Glen L. Urban, John R. Hauser, Nikhilesh Dholakia
Englewood Cliffs, N.J. : Prentice-Hall , c1987
The New products handbook / edited by Larry Wizenberg
Homewood, Ill. : Dow Jones-Irwin , c1986
Faster new product development : getting the right product to market quickly / Milton D. Rosenau, Jr.
New York, NY : AMACOM
New-product development and testing / edited by Walter Henry, Michael Menasco, Hirokazu Takada.
Lexington, Mass. : Lexington Books
Product innovation management : a workbook for management in industry / Knut Holt.
3rd ed.. - London : Butterworths
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
: hardcover. - Boston, Mass. : Harvard Business School Press , c2005
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
Corporate strategy and product innovation / edited by Robert R. Rothberg
New York : Free Press , c1976
Design and marketing of new products / Glen L. Urban, John R. Hauser
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1993
Superior product development : managing the process for innovative products : a product management book for engineering and business professionals / Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Cambridge, MA : Blackwell Publishers , 1996
Reengineering : leveraging the power of integrated product development / V. Daniel Hunt
Essex Junction, Vt. : Omneo , c1993. - (Executive breakthrough series)
Fast cycle time : how to align purpose, strategy, and structure for speed / Christopher Meyer ; foreword by Peter M. Senge
New York : Free Press. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1993
Product design and development / Karl T. Ulrich, Steven D. Eppinger
2nd ed. - Boston : Irwin/McGraw-Hill , c2000
Strategic management of technology and innovation / Robert A. Burgelman, Clayton M. Christensen, Steven C. Wheelwright
4th ed., international ed. - Boston : McGraw-Hill , 2004
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Inside corporate innovation : strategy, structure, and managerial skills / Robert A. Burgelman, Leonard R. Sayles
: pbk. - New York : Free Press. - London : Collier-Macmillan , 1988, c1986
Origins : the creative spark behind Japan's best product designs / Shu Hagiwara ; photography by Masashi Kuma ; translated by Philip Price
Tokyo : Kodansha International , 2006
Winning by design : technology, product design, and international competitiveness / Vivien Walsh ... [et al.]
: hard,: pbk. - Oxford, UK ; Cambridge, Mass., USA : Blackwell Business , 1992
Innovation and the general manager / Clayton M. Christensen
: pbk. - Boston, Mass. : Irwin/McGraw-Hill , c1999