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検索キーワード:(件名: #Marketing research)
該当件数:42件
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day
: hbk,: [international ed.]. - 2nd ed. - Hoboken, N.J. ; New York : John Wiley & Sons , c2002
図書
Marketing research / David A. Aaker, V. Kumar, George S. Day
8th ed. - New York : Wiley , c2004
Marketing research / Carl McDaniel, Jr., Roger Gates
: WIE. - 6th ed. - Hoboken, N.J. : J. Wiley , c2005
Basic marketing research / Gilbert A. Churchill, Jr
4th ed. - Fort Worth : Dryden Press , c2000. - (The Dryden Press series in marketing)
Marketing research : principles and applications / Melvin Crask, Richard J. Fox, Roy G. Stout
Englewood Cliffs, N.J. : NJ , c1995
Marketing research : methodological foundations / Gilbert A. Churchill, Jr
7th ed. - Fort Worth ; Tokyo : Dryden Press , c1999. - (The Dryden Press series in marketing)
4th ed. - Fort Worth : Dryden Press , c2001. - (The Dryden Press series in marketing)
Advanced methods of marketing research / edited by Richard P. Bagozzi
Cambridge, Mass. : Blackwell Business , 1994
The marketing research process
4th ed. / Margaret Crimp and Len Tiu Wright. - New York : Prentice Hall International , 1995
Marketing research / David A. Aaker, George S. Day.
4th ed.. - New York : Wiley
Marketing research / David J. Luck, Hugh G. Wales, Donald A. Taylor.
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall
Marketing intelligence : the management of marketing information / {by} William T. Kelley.
London : Staples Press
Research for marketing decisions / by Paul E. Green, Donald S. Tull.
Englewood Cliffs, N.J. : Prentice-Hall
Marketing research / David J. Luck, Ronald S. Rubin.
7th ed.. - Englewood Cliffs, NJ : Prentice-Hall
Marketing research / George Kress.
3rd ed.. - Englewood Cliffs, N.J. : Prentice Hall International
The industrial market research handbook / Paul N. Hague.
2nd ed.. - London : Kogan Page
How to do marketing research / Paul N. Hague and Peter Jackson.
London : Kogan Page
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
3rd ed.. - New York : McGraw-Hill. - (McGraw-Hill series in marketing)
Market research in the Internet age : leveraging the Internet for market measurement and consumer insight / Robert W. Monster, Raymond C. Pettit
Singapore ; Chichester : Wiley , 2002
Principles of international marketing research / Len Groves
Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell Business , 1994. - (Principles of export guide books)
Marketing theory and practice / Michael J. Baker
3rd ed.. - London : Macmillan Business
Marketing theory : the philosophy of marketing science / Shelby D. Hunt
Homewood : Ill. , R.D. Irwin. - (The Irwin series in marketing)
The Insider's guide to demographic know-how : how to find, analyze, and use information about your customers / {edited} by Diane Crispell.
2nd ed.. - Ithaca, N.Y. : American Demographics Press
Applied marketing and social research / edited by Ute Bradley ; foreword by John Downham.
2nd ed.. - Chichester : J. Wiley
The handbook of international market research techniques / edited by Robin J. Birn
2nd ed. - London : Kogan Page , 2000
Research traditions in marketing / edited by Gilles Laurent, Gary L. Lilien, Bernard Pras
Boston : Kluwer Academic Publishers , c1994. - (International series in quantitative marketing)
The art & science of interpreting market research evidence / D.V.L. Smith and J.H. Fletcher
hc : alk. paper. - Chichester, West Sussex, Eng. ; New York : Wiley , c2004
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
Sales forecasting management / John T. Mentzer & Carol C. Bienstock
Thousand Oaks : Sage Publications , c1998
The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman
New York : HarperBusiness , 1993, c1991
Online market research : cost-effective searching of the Internet and online databases / John F. Lescher
Reading, Mass. : Mass. , c1995
New dimensions in marketing/quality-of-life research / edited by M. Joseph Sirgy and A. Coskun Samli
Westport, Conn. : Quorum Books , 1995
The shape of things to consume : delivering information technology into the home / Alan Cawson, Leslie Haddon, Ian Miles
Aldershot, Hants, England : Avebury , c1995
Handbook of customer satisfaction measurement / Nigel Hill
Aldershot, Hampshire, England ; Brookfield, Vt. : Gower , c1996
Industrial marketing management : an international journal of industrial marketing and marketing research
Vol. 1, no. 1 (Sept. 1971)-. - New York : Elsevier North-Holland , 1971-
雑誌
Dictionary of social and market research / Wolfgang J. Koschnick
Aldershot, Hampshire ; Brookfield, VT : Gower , c1996
Consumer behaviour : a European perspective / Gerrit Antonides and W. Fred van Raaij
Chichester : John Wiley , c1998
The marketing research project manual / Glen R. Jarboe
4th ed. - Cincinnati : South-Western College Pub. , c1999
Marketing and consumer research in the public interest / Ronald Paul Hill, editor
Thousand Oaks, CA : Sage Publications , c1996
Bringing geographical information systems into business / David J. Grimshaw
2nd ed. - New York : John Wiley & Sons , c2000