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検索キーワード:(件名: #Market segmentation)
該当件数:13件
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / by Art Weinstein.
Chicago, Ill. : Probus Pub. Co.
図書
Market segmentation : how to do it, how to profit from it / Malcolm McDonald and Ian Dunbar
2nd ed. - Basingstoke : Macmillan Press , 1998. - (Macmillan business)
Market segmentation : a step-by-step approach to creating profitable market segments / Malcolm McDonald and Ian Dunbar ; foreword by Sir Colin Marshall
Basingstoke, Hampshire : Macmillan Press , 1995
Style investing : unique insight into equity management / Richard Bernstein
New York : Wiley , c1995. - (Wiley frontiers in finance)
Divide and conquer : target your customers through market segmentation / Harry Webber
New York : Wiley , c1998
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
: hardcover. - Boston, Mass. : Harvard Business School Press , c2005
Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis
London ; New York : Routledge , 2000
Market segmentation : a step-by-step guide to profitable new business / Michael J. Croft
London ; New York : Routledge , 1994. - (Marketing for managers)
Demographic targeting : the essential role of population groups in retail marketing / James A. Pooler
Aldershot, Hants. : Ashgate , c2002
The longer long tail : how endless choice is creating unlimited demand / Chris Anderson
pbk.,pbk.. - New ed. - London : Random House Business , 2009
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation / David R. Morse
pbk.. - Ithaca, NY : Paramount Market Publishing , c2009
Consumer behaviour in Asia / Hellmut SchṄtte with Deanna Ciarlante
Basingstoke : Macmillan , 1998. - (Macmillan business . International marketing series)