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検索キーワード:(標準分類: HD9980.5)
該当件数:14件
Integrating service strategy in the manufacturing company / HervÀ Mathe, Roy D. Shapiro
1st ed. - London ; New York : Chapman & Hall , 1993
図書
Services marketing management / Peter Mudie and Angela Pirrie
3rd ed. - Amsterdam ; Tokyo : Elsevier/Butterworth-Heinemann , c2006
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
The professional services firm bible / John Baschab, Jon Piot
: hc. - Hoboken, N.J. : John Wiley & Sons , c2005
Service management and operations / Cengiz Haksever ... [et al.]
2nd ed., international ed.. - London : Prentice Hall International , c2000
Service management : operations, strategy, and information technology / James A. Fitzsimmons, Mona J. Fitzsimmons
3nd ed. - Boston : McGraw-Hill , c2001
Operations management for service industries : competing in the service era / Glenn Bassett
Westport, Conn. : Quorum Books , 1992
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner
: international ed.. - 3rd ed. - Boston : McGraw-Hill/Irwin , c2003
Service industries : growth and location / Peter Daniels
: hbk,: pbk. - Cambridge : Cambridge University Press , 1982. - (Cambridge topics in geography ; Second series)
Managing in the service economy / James L. Heskett
Boston, Mass. : Harvard Business School Press , 1986
Managing services marketing : text and readings / John E. G. Bateson
Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
Managing service industries : organizational practices in a postindustrial economy / Peter K. Mills
Cambridge, Mass. : Ballinger Pub. Co. , c1986
2nd ed. - Boston ; Tokyo : Irwin/McGraw-Hill , c2000
Selling the invisible : a field guide to modern marketing / Harry Beckwith
New York : Warner Books , c1997