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該当件数:112件
Research handbook of innovation and creativity for marketing management / edited by Eric Shiu
: pbk. - Cheltenham : Edward Elgar , 2018, c2017
図書
Handbook of marketing analytics : methods and applications in marketing management, public policy, and litigation support / edited by Natalie Mizik, Dominique M. Hanssens
pbk.. - Cheltenham, UK : Edward Elgar Publishing , 2019. - (Research handbooks in business and management series)
Kellogg on integrated marketing : the Kellogg Marketing Faculty and the Faculty of Integrated Marketing Communications at the Medill School of Journalism, Northwestern University / Dawn Iacobucci and Bobby Calder, editors
Hoboken : J. Wiley , c2003
Marketing / Courtland L. Bovee and John V. Thill.
Internat.2Rev.ed / revised by M. J. Houston. - : McGraw-Hill :
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter.
Burr Ridge, Ill. : Irwin
Fundamentals of marketing / William J. Stanton.
7th ed. - New York : McGraw-Hill. - (McGraw-Hill series in marketing)
Handbook of modern marketing / Victor P. Buell, editor-in-chief ; Carl Heyel, coordinating editor.
New York : McGraw-Hill
Offensive marketing : or how to make your competitors followers / Hugh Davidson.
2nd ed. - Aldershot : Gower
Life-styled marketing / Mack Hanan.
Rev. ed. - New York : AMACOM
Marketing handbook / edited by Michael Rines.
2nd ed. - Aldershot, Hampshire, England : Gower in association with Marketing magazine
The guerrilla marketing handbook / Jay Conrad Levinson and Seth Godin.
Boston : Houghton Mifflin
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes.
Boston : Harvard Business School Press
Marketing, principles and strategies / Charles D. Schewe.
1st ed.. - New York : warner books
Theoretical developments in marketing / {edited by} Charles W. Lamb, Patrick M. Dunne.
Chicago, Ill. : American Marketing Association. - (Proceedings series)
Contemporary marketing / Louis E. Boone, David L. Kurtz.
6th ed. - Chicago : Dryden Press. - (The Dryden Press series in marketing)
Marketing : principles and strategy / J. Barry Mason, Hazel F. Ezell.
Plano, Tex. : Business Publications
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
2nd ed. - Boston : Allyn and Bacon
Marketing / by Richard L. Sandhusen.
New York : Barron's. - (Barron's business review series)
Marketing today / David J. Rachman ; with cases by W. Wayne Talarzyk.
2nd ed. - Chicago : Dryden Press
Marketing : concepts and applications / Charles D. Schewe, Reuben M. Smith.
2nd ed. - New York : McGraw-Hill. - (McGraw-Hill series in marketing)
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan.
3rd ed. - Boston : Allyn and Bacon
Marketing principles / William G. Nickels.
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall
The Changing marketing environment : new theories and applications : 1981 educators' conference proceedings / Kenneth Bernhardt ... {et al.}.
Chicago, IL : American Marketing Association. - (Series ; no. 47)
Marketing / Peter D. Bennett in collaboration with Robert P. Lamm and Robert A. Fry.
New York : McGraw-Hill. - (McGraw-Hill series in marketing)
Marketing management : analysis, planning, implementation, and control / Philip KotleR.
9th ed. - Upper Saddle River, N.J. : Prentice Hall International. - (The Prentice-Hall international series in marketing)
The Dartnell marketing manager's handbook / editor Steuart Henderson Britt.
Chicago : Dartnell
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw.
4th ed. - Homewood, Ill. : R.D. Irwin
Multicultural intelligence : eight make-or-break rules for marketing to race, ethnicity, and sexual orientation / David R. Morse
pbk.. - Ithaca, NY : Paramount Market Publishing , c2009
Marketing : Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Fifth edition. - United Kingdom : Oxford University Press , [2019]
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
: cloth. - Hoboken, N.J. : Wiley , c2017
Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
: hardback. - Hoboken, N.J. : Wiley , c2021
The marketing environment / John A. Dawson
London : Croom Helm , 1979
Marketing : critical perspectives on business and management / edited by Michael J. Baker
: set - v. 5. - London ; New York : Routledge , 2001. - (Critical perspectives on business and management)
Services marketing : text and cases / Steve Baron and Kim Harris
: pbk,: hard. - 2nd ed. - Basingstoke, Hampshire : Palgrave , 2003
Handbook of marketing / edited by Barton Weitz and Robin Wensley
London : Sage Publications , 2002
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Hoboken, N.J. : J. Wiley & Sons , c2003
Services, marketing and management / Audrey Gilmore
: [pbk]. - London : SAGE , 2003
Ten deadly marketing sins : signs and solutions / Philip Kotler
Hoboken : J. Wiley , c2004
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach
Hoboken, N.J. : John Wiley & Sons , c2004
The dollarization discipline : how smart companies create customer value--and profit from it / Jeffrey J. Fox, Richard C. Gregory
Hoboken, N.J. : Wiley , c2004
Strategic market management / David A. Aaker
: pbk. - 7th ed. - Hoboken, N.J. : J. Wiley , c2005
Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge
3nd ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Successful marketing for the small business / Dave Patten
5th. - London : Kogan Page , 1985
Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce
Oxford : Butterworth-Heinemann , 2001. - (The Marketing series)
Total integrated marketing : breaking the bounds of the function / James Mac Hulbert, Noel Capon and Nigel F. Piercy
pbk. - London : Kogan Page , 2003
What do your customers really want? : here's a sure-fire way to find out / John F.Lytle
Chicago : Probus publishing company , c1993
Mercator : thÀorie et pratique du marketing / Jacques Lendrevie, Denis Lindon ; avec la participation de Romain Laufer
5ed. - Paris : Dalloz , 1997. - (Dalloz gestion : Marketing)
Principles of marketing / Philip Kotler, Gary Armstrong
: [hbk],: [pbk]. - 10th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall , c2004
Selling the invisible : a field guide to modern marketing / Harry Beckwith
New York : Warner Books , c1997