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検索キーワード:(標準分類: 658.8/02)
該当件数:10件
Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets / by Art Weinstein.
Chicago, Ill. : Probus Pub. Co.
図書
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Rev. ed. - Homewood, Ill. : R. D. Irwin. - (The Irwin series in marketing)
101 marketing strategies for accounting, law, consulting, and professional services firms / Troy Waugh
Hoboken, N.J. : J. Wiley , c2004
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press , c1987. - London : Collier Macmillan , c1987
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald
2nd ed. - London : Heinemann , 1989
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne
: hardcover. - Boston, Mass. : Harvard Business School Press , c2005
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem
London ; New York : Routledge, Taylor & Francis Group , 2019
The mature market : a strategic marketing guide to America's fastest growing population segment / Robert S. Menchin
Chicago, Ill. : Probus Pub. , c1989
The marketing edge : making strategies work / Thomas V. Bonoma
New York : Free Press. - London : Collier Macmillan , c1985
Marketing management : a strategic planning approach / Victor P. Buell
New York : McGraw-Hill , c1984. - (McGraw-Hill series in marketing)