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検索キーワード:(著者名に左の語を含む: #Chartered Institute of Marketing)
該当件数:9件
Relationship marketing for competitive advantage : winning and keeping customers / Adrian Payne ... [et al.]
Oxford : Butterworth-Heinemann , 1995. - (The Marketing series . Professional develoment)
図書
The marketing book / edited by Michael J. Baker
3rd ed. - Oxford : Butterworth-Heinemann , 1994. - (The Marketing series)
Customer communications, 1999-2000 / Gill Wood
Oxford : Butterworth-Heinemann , 1999
4th ed. - Oxford ; Boston : Butterworth-Heinemann , 1999. - (The Marketing series)
Strategic marketing : planning and control / Graeme Drummond, John Ensor
Oxford : Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing , 1999. - (The Marketing series . Student)
Key account management : learning from supplier and customer perspectives / Malcolm McDonald and Beth Rogers
Oxford ; Boston ; Johannesburg : Butterworth-Heinemann , 1998
Fashion marketing : contemporary issues / edited by Tony Hines and Margaret Bruce
Oxford : Butterworth-Heinemann , 2001. - (The Marketing series)
Key customers : how to manage them profitably / Malcolm McDonald, Beth Rogers, Diana Woodburn
Oxford ; Boston : Butterworth-Heinemann , 2000
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (Marketing series . Student)