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検索キーワード:(件名: #Direct marketing)
該当件数:14件
The new integrated direct marketing / Mike Berry
Aldershot, Hampshire, England ; Brookfield, Vt. : Gower , c1998
図書
Direct marketing management / Mary Lou Roberts, Paul D. Berger
2nd ed. - Upper Saddle River, N.J. : NJ , c1999
Direct marketing : strategy, planning, execution / Edward L. Nash
3rd ed. - New York ; Tokyo : McGraw-Hill , c1995
Direct marketing, direct selling, and the mature consumer : a research study / James R. Lumpkin, Marjorie J. Caballero, and Lawrence B. Chonko.
New York : Quorum Books
Direct marketing management / Mary Lou Roberts, Paul D. Berger.
Englewood Cliffs, NJ : Prentice Hall International
The direct marketer's idea book / Martin Gross.
New York, NY : American Management Association
Direct marketing : an integrated approach / William J. McDonald
Boston : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Commonsense direct marketing / Drayton Bird
4th ed. - London : Kogan Page , 2000
Commonsense direct marketing / Drayton Bird.
2nd ed.. - London : Kogan Page
The handbook of international direct marketing : an essential country-by-counrtry guide and directory / edited by Adam Baines and Sheila Lloyd
3rd ed.. - London : Kogan Page , 1996
Handbook of international direct marketing
4th ed. - London : Kogan Page , 1999
All consumers are not created equal : the differential marketing strategy for brand loyalty and profits / Garth Hallberg
New York : John Wiley & Sons , c1995
Entrepreneur magazine : guide to integrated marketing / Jeanette Smith
New York : John Wiley , c1996. - (The Entrepreneur magazine small business series)
Promotion management & merketing communications / Terence A. Shimp
3th ed. - Fort Worth ; London : Dryden Press , c1997