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検索キーワード:(件名: #Communication in marketing)
該当件数:15件
Marketing communications : principles and practice / Philip J. Kitchen
London ; Tokyo : International Thomson Business Press , 1999
図書
Perspektiven der Marketing-Kommunikation : dargestellt anhand aktueller, praxeologischer Themen / Werner Pepels.
Regensburg : S. Roderer. - (Theorie und Forschung ; Wirtschaftswissenschaften ; Bd. 73. Bd. 4)
Modern marketing communications / Frank Jefkins.
Glasgow, ST., Scotland : Blackie
Strategic marketing communications : new ways to build and integrate communications / Paul Smith, Chris Berry and Alan Pulford
Rev. ed. - London : Kogan Page , 1999
Advertising communications & promotion management / John R. Rossiter, Larry Percy
2nd ed. - New York : McGraw-Hill , c1997. - (McGraw-Hill series in marketing)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
The birth of Internet marketing communications / Dan Steinbock
Westport, Conn. : Quorum Books , 2000
Marketing communications : frameworks, theories, and applications / Chris Fill
London ; New York : Prentice Hall International , 1995
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr., editor
Thousand Oaks, Calif. : Sage Publications , c1995
Promotion management & merketing communications / Terence A. Shimp
3th ed. - Fort Worth ; London : Dryden Press , c1997
Customer communications, 1999-2000 / Gill Wood
Oxford : Butterworth-Heinemann , 1999
Strategic advertising management / Larry Percy, Richard Elliott
2nd ed. - Oxford ; New York, N.Y. : Oxford University Press , c2005
The handbook of international marketing communications / edited by Sylvester O. Monye
Oxford : Blackwell Business , 2000
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002
Marketing in a multicultural world : ethnicity, nationalism, and cultural identity / Janeen Arnold Costa, Gary J. Bamossy, editors