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該当件数:23件
What makes winning brands different? : the hidden method behind the world's most successful brands / Andreas Buchholz, Wolfram WK̇rdermann
Chichester : J. Wiley , c2000
図書
The business of brands / by Jon Miller & David Muir
: hbk. - Chichester, West Sussex : J. Wiley , c2004
The brand mindset[TM] / Duane E. Knapp
New York : McGraw-Hill , c2000
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker
Westport, Conn. : Quorum Books , 1999
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
2nd ed. - Upper Saddle River, N.J. : NJ , c2003
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw
New York : John Wiley , c1995
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney
New York : AMACOM , c1999
Brand leadership / David A. Aaker, Erich Joachimsthaler
New York : Free Press , c2000
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow
Basingstoke : Palgrave Macmillan , 2002
Branding : a key marketing tool / edited by John M. Murphy
2nd ed. - Basingstoke, Hampshire : Macmillan Press , 1992
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
Lexington, Mass. : Lexington Books
Research handbook on luxury branding / edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
: cased. - Cheltenham, U.K. : E. Elgar , c2020
Creating corporate reputations : identity, image, and performance / Grahame Dowling
New York : Oxford University Press , 2001
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Branding in Asia : the creation, development and management of Asian brands for the global market / Paul Temporal
Singapore : John Wiley & Sons (Asia) , c2000
Consumer product and manufacturer ratings, 1961-90 : a worldwide directory of about 1800 companies rated comparatively ... / compiled by Intrep Data Corp., [David J. Faulds]
set,v. 1,v. 2. - Detroit : Gale Research , c1993
Consumable products / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 1)
Personal products / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 2)
Durable goods / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 3)
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002