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該当件数:91件
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr., Victoria L. Crittenden
6th ed. - Boston : Irwin/McGraw-Hill , 1999. - (The Irwin/McGraw-Hill series in marketing)
図書
Principles of marketing / Ken Wainwright
Oxford, UK ; Cambridge, Mass. : Blackwell Business , 1994. - (Principles of export guide books)
Essentials of marketing : text and cases / Geoffrey Lancaster, Lester Massingham
2nd ed. - London ; New York : McGraw-Hill , c1993
One stop marketing / Jonathan Trivers
New York : J. Wiley , c1996. - (Wiley small business editions)
Marketing's role in economic development / Allan C. Reddy and David P. Campbell
Westport, Conn. : Quorum Books , 1994
Marketing theory and practice : a Hungarian perspective / edited by József Berács ... [et al.]
Budapest : Akadémiai Kiadó , c2004. - (Transition, competitiveness and economic growth. ISSN:1419-3159 ; 7)
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F.Tanner, Jr
2nd ed. - Boston : McGraw-Hill/Irwin , 2002. - (Irwin/McGraw-Hill series in marketing)
Dictionary of marketing and advertising / Jerry M. Rosenberg
New York : J. Wiley , c1995. - (Business dictionary series)
Kellogg on marketing / The Kellogg Marketing Faculty, Northwestern University ; Dawn Iacobucci, editor
New York : J. Wiley & Sons , c2001
Marketing : critical perspectives on business and management / edited by Michael J. Baker
: set - v. 5. - London ; New York : Routledge , 2001. - (Critical perspectives on business and management)
The Blackwell encyclopedic dictionary of marketing / edited by Barbara R. Lewis and Dale Littler
Oxford, UK : Blackwell Publishers , 1999. - (The Blackwell encyclopedia of management)
Marketing insights from A to Z : 80 concepts every manager needs to know / Philip Kotler
Hoboken, N.J. : J. Wiley & Sons , c2003
Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers / Jeff Zabin and Gresh Brebach
Hoboken, N.J. : John Wiley & Sons , c2004
Marketing today / David J. Rachman
Fort Worth, Tex. : Dryden Press , c1985
Marketing : concepts and strategies / Sally Dibb ... [et al.]
3nd European ed.. - Boston : Houghton Mifflin , c1997
Marketing management for nonprofit organizations / Adrian Sargeant
Oxford : Oxford University Press , 1999
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
5th ed.. - Cincinnati, Ohio : South-Western College Publishing , c2000
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
2nd ed. - Australia ; United States : South-Western College Pub. , c2001
Marketing strategy and uncertainty / Sharan Jagpal
New York ; Oxford : Oxford University Press , 1999
Marketing : an introduction / Gary Armstrong, Philip Kotler
5th ed. - Upper Saddle River, N.J. : NJ , c2000
Principles of marketing / Philip Kotler, Gary Armstrong
10th ed. - Upper Saddle River, N.J. : NJ , c2003 [sic]
Marketing management and strategy / Peter Doyle
2nd ed. - New York : Prentice Hall International , 1998
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter
Burr Ridge, Ill. : Irwin , c1995
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen
5th ed. - Upper Saddle River, N.J. : Prentice Hall International , c1996
The essence of marketing / Simon Majaro
New York : Prentice Hall International , 1993. - (The Essence of management series)
Principles of marketing / Jay Diamond, Gerald Pintel
4th ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1991
Effective marketing : creating and keeping customers / William G. Zikmund, Michael d'Amico
Minneapolis/St. Paul : West , 1998
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
8th ed., 25th anniversary ed. - Upper Saddle River : Prentice Hall International , c1995
Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho
Wokingham, England ; Reading, Mass. : Addison-Wesley Pub. , c1993
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan
6th ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1995
Basic marketing : principles and practice / Tom Cannon
4th ed. - London ; New York : Cassell , 1996
Essentials of marketing / E. Jerome McCarthy with the assistance of Andrew A. Brogowicz
Rev. ed. - Homewood, Ill. : R.D. Irwin , 1982. - (The Irwin series in marketing)
Marketing : contemporary concepts and practices / William F. Schoell and Thomas T. Ivy
Boston : Allyn and Bacon , c1982
Marketing / William Zikmund, Michael D'Amico
3rd ed. - New York : Wiley , c1989
New York : Wiley , c1984
Marketing / Maurice I. Mandell, Larry J. Rosenberg
2d ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1981
Money-tree marketing : innovative secrets that will double your small-business profits in 90 days or less / Patrick Bishop & Jennifer A. Bishop
New York, N.Y. : AMACOM , 2000
Marketing : concepts and strategies 2000e / William M. Pride, O.C. Ferrell
Boston : Houghton Mifflin , c2000
Mercator : thÀorie et pratique du marketing / Jacques Lendrevie, Denis Lindon ; avec la participation de Romain Laufer
5ed. - Paris : Dalloz , 1997. - (Dalloz gestion : Marketing)
Companion encyclopedia of marketing / edited by Michael J. Baker
London : Routledge , 1995
Principles of marketing / Adrian Palmer
New York : Oxford University Press , 2000
Marketing for public and nonprofit managers / Christopher H. Lovelock, Charles B. Weinberg
est.. - New York : Wiley , c1984
Marketing in emerging companies / Robert T. Davis, F. Gordon Smith
Reading, Mass. : Addison-Wesley , c1984
The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F. Lusch and Stephen L. Vargo
Armonk, N.Y. : M.E. Sharpe , 2006
2nd ed. - New York : Wiley , c1986
Dictionary of marketing terms / Peter D. Bennett, editor
2nd ed. - Chicago, Ill. : American Marketing Association. - Lincolnwood, Ill., USA : NTC Business Books , c1995
Marketing : an introduction / Philip Kotler, Gary Armstrong
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1987
The marketing problem solver / J. Donald Weinrauch
New York : Wiley , c1987. - (Wiley series on business strategy)
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz
New York : McGraw-Hill , c2001