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検索キーワード:(標準分類: HF1416)
該当件数:23件
The essence of international marketing / Stanley J. Paliwoda
New York : Prentice Hall International , c1994. - (The Essence of management series)
図書
International marketing : a cultural approach / Jean-Claude Usunier
Englewood Cliffs, N.J. : Prentice Hall International , 1993
Managing global marketing : cases and text / Kamran Kashani
Boston : PWS-Kent Pub. , 1992
Entry strategies for international markets / Franklin R. Root
Rev. and expanded. - New York : Lexington Books. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1994
Global marketing management / Masaaki Kotabe, Kristiaan Helsen
3rd ed., Wiley international ed. - Hoboken : Wiley , c2004
International marketing research / C. Samuel Craig and Susan P. Douglas
3rd ed. - Chichester : Wiley , c2005
2nd ed. - New York : J. Wiley & Sons , c2001
Principles of global marketing / Warren J. Keegan, Mark C. Green
Upper Saddle River, N.J. : NJ , c1997
Global marketing management / Warren J. Keegan
6th ed. - Upper Saddle River, N.J. : NJ , c1999
Global marketing / Warren J. Keegan, Mark C. Green
2nd ed. - Upper Saddle River, N.J. : NJ , c2000
2nd ed. - Chichester ; New York : Wiley , c2000
New York : John Wiley , c1998
International marketing research / V. Kumar
Upper Saddle River, N.J. : NJ , c2000
Global marketing management / John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
4th ed. - Reading, Mass. : Mass. , c1999
International marketing / Vern Terpstra, Ravi Sarathy
6th ed. - Chicago : Dryden Press , c1994. - (The Dryden Press series in marketing)
How to develop and manage successful distributor channels in world markets / William C. Fath
New York : AMACOM , c1995
Principles of international marketing research / Len Groves
Oxford, OX, UK ; Cambridge, Mass., USA : Blackwell Business , 1994. - (Principles of export guide books)
Principles of international marketing / Julia Spencer
Oxford, UK ; Cambridge, Mass. : Blackwell , 1994. - (Principles of export guide books)
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham
2nd. - Chicago : Irwin , 1998. - (The Irwin series in marketing)
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
4th ed. - Boston : Houghton Mifflin , c1998
6th ed., International ed.. - Upper Saddle River, N.J. : NJ , c1999. - (The Prentice-Hall series in marketing)
International marketing / Philip R. Cateora, John L. Graham
13th ed. - Boston, Mass. : McGraw-Hill , 2007
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, R. Bruce Money
17th ed. - New York : McGraw-Hill Education , c2016