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検索キーワード:(件名: #Marketing)
該当件数:473件
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
6th ed.. - New York : Wiley , c1995
図書
Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
Cambridge, Mass. : Blackwell , 1997
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw
4th ed. - Homewood, Ill. : R.D. Irwin , 1981
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin
: hbk,: pbk. - Basingstoke, Hampshire : Macmillan , 2000
Wireless marketing / Robert Steuernagel
New York : John Wiley , c1999. - (A Wiley-Interscience publication)
Quantitative analysis in marketing management / by Luiz Moutinho, Mark Goode, Fiona Davies
Chichester ; New York : John Wiley & Sons , 1998
Australian marketing : critical essays, readings and cases / Peter Graham, editor
New York : Prentice Hall International , c1993
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1993
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Countryside recreation site management : a marketing approach / Ian Keirle
: hbk,: pbk. - London : Routledge , 2002
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff
Englewood, N.J. : Prentice-Hall , c1988
Service industries marketing : new approaches / edited by Gillian Hogg and Mark Gabbott
London ; Portland, Or. : F. Cass , c1998
Flying off course : airline economics and marketing / Rigas Doganis
: pbk,: hbk. - 4th ed. - London : Routledge , 2010
Developing business strategies / David A. Aaker
6th ed. - New York : Wiley , c2001
Services, marketing and management / Audrey Gilmore
: [pbk]. - London : SAGE , 2003
The professional services firm bible / John Baschab, Jon Piot
: hc. - Hoboken, N.J. : John Wiley & Sons , c2005
The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F. Lusch and Stephen L. Vargo
Armonk, N.Y. : M.E. Sharpe , 2006
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors
Thousand Oaks, Cal. ; London : Sage , c2000
Marketing management : a relationship marketing perspective / Cranfield School of Management
Basingstoke : Macmillan Press , 2000
Marketing public relations : the hows that make it work / Rene A. Henry Jr
1st ed. - Ames : Iowa State University Press , 1995
The practical guide to sales & marketing management / by Gene Garofalo
Paramus, N.J. : NJ , c1998
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke
London : Cassell , 2000
Strategic marketing for success in retailing / A. Coskun Samli
Westport, Conn. : Quorum Books , 1998
Marketing human services : selling your services under managed care / Nancy W. Veeder
New York : Springer , c1999
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier
Upper Saddle River, NJ : NJ , c1999
The food industry wars : marketing triumphs and blunders / Ronald D. Michman, Edward M. Mazze
Westport, Conn. : CT , 1998
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin
Basingstoke : Macmillan Business , 1999. - (International marketing series)
Market driven strategy : processes for creating value / George S. Day ; with a new introduction
New York : Free Press , 1999
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy
2nd ed. - London : Prentice Hall Europe , c1998
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis
London ; New York : Routledge , 2000
Accounting for marketing / Richard M.S. Wilson
London : International Thomson Business Press , 1999. - (Advanced management and accounting series)
Marketing and economics / Merlin Stone
London : Macmillan , 1980
The naked market : marketing methods for the 80s / Robert Heller
London : Sidgwick & Jackson , 1984
Marketing management : a strategic planning approach / Victor P. Buell
New York : McGraw-Hill , c1984. - (McGraw-Hill series in marketing)
Social marketing : strategies for changing public behavior / Philip Kotler, Eduardo L. Roberto
New York : Free Press. - London : Collier Macmillan , c1989
Managing services marketing : text and readings / John E. G. Bateson
Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
Winning back your market : the inside stories of the companies that did it / Jagdish N. Sheth
New York : Wiley , c1985
Contemporary retailing / William H. Bolen
2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1982
The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman
New York : HarperBusiness , 1993, c1991
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders
New York ; Tokyo : Prentice Hall International , 1993
Contemporary marketing and consumer behavior : an anthropological sourcebook / John F. Sherry, Jr., editor
Thousand Oaks, Calif. : Sage Publications , c1995
Branding : a key marketing tool / edited by John M. Murphy
2nd ed. - Basingstoke, Hampshire : Macmillan Press , 1992
Profitable customers : how to identify, develop and retain them / Charles Wilson
London : Kogan Page , 1996
A marketing action plan for the growing business / Shailendra Vyakarnam, John W Leppard
London : Kogan Page , 1995. - (Business enterprise)
Managing the supply chain : a strategic perspective / J.L. Gattorna and D.W. Walters
Basingstoke : Macmillan Business , 1996
Superior product development : managing the process for innovative products : a product management book for engineering and business professionals / Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Cambridge, MA : Blackwell Publishers , 1996
Distribution : planning and control / David Frederick Ross
New York ; Tokyo : Chapman & Hall , c1996. - (Chapman & Hall materials management/logistics series)
Database marketing : the ultimate marketing tool / Edward L. Nash
New York : McGraw-Hill , c1993