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検索キーワード:(件名: Marketing Management)
該当件数:200件
Principles of global marketing / Warren J. Keegan, Mark C. Green
Upper Saddle River, N.J. : NJ , c1997
図書
Global marketing management / Warren J. Keegan
6th ed. - Upper Saddle River, N.J. : NJ , c1999
Global marketing / Warren J. Keegan, Mark C. Green
2nd ed. - Upper Saddle River, N.J. : NJ , c2000
Quantitative analysis in marketing management / by Luiz Moutinho, Mark Goode, Fiona Davies
Chichester ; New York : John Wiley & Sons , 1998
Global marketing management / John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor
4th ed. - Reading, Mass. : Mass. , c1999
International marketing strategy : analysis, development and implementation / Isobel Doole and Robin Lowe
2nd ed. - London : International Thomson Business , 1999
Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey
4th ed. - Boston : Houghton Mifflin , c1998
6th ed., International ed.. - Upper Saddle River, N.J. : NJ , c1999. - (The Prentice-Hall series in marketing)
Business marketing : an interaction and network perspective / edited by Kristian MK̇ller and David Wilson
Boston : Kluwer Academic Publishers , c1995
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Database marketing : the ultimate marketing tool / Edward L. Nash
New York : McGraw-Hill , c1993
Entry strategies for international markets / Franklin R. Root
Rev. and expanded. - New York : Lexington Books. - Toronto : Maxwell Macmillan Canada. - New York : Maxwell Macmillan International , c1994
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1993
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Handbook of services marketing & management / Teresa A. Swartz, Dawn Iacobucci, editors
Thousand Oaks, Cal. ; London : Sage , c2000
The tourism development handbook : a practical approach to planning and marketing / Kerry Godfrey and Jackie Clarke
London : Cassell , 2000
Marketing management and information technology / Keith Fletcher
2nd ed. - London : Prentice Hall International , c1995
Marketing management : cases and readings / edited by Dennis H. Tootelian, Ralph M. Gaedeke, Leete A. Thompson.
Santa Monica, Calif. : Goodyear Pub. Co.
The customer marketing method : how to implement and profit from customer relationship management / Jay Curry with Adam Curry
New York : Free Press , c2000
The dollarization discipline : how smart companies create customer value--and profit from it / Jeffrey J. Fox, Richard C. Gregory
Hoboken, N.J. : Wiley , c2004
Global and transnational business : strategy and management / George Stonehouse ... [et al.]
Chichester : J. Wiley , c2000
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers
: cloth. - Hoboken, N.J. : John Wiley & Sons , c2004
Strategic advertising management / Larry Percy, Richard Elliott
2nd ed. - Oxford ; New York, N.Y. : Oxford University Press , c2005
101 marketing strategies for accounting, law, consulting, and professional services firms / Troy Waugh
Hoboken, N.J. : J. Wiley , c2004
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
Managing the supply chain : a strategic perspective / J.L. Gattorna and D.W. Walters
Basingstoke : Macmillan Business , 1996
Manage globally, sell locally : the art of strategic account management / A. Lee Blackstone
Burr Ridge, Ill. : Irwin Professional Pub. , c1995
Strategic marketing channel management / Donald J. Bowersox, M. Bixby Cooper
New York : McGraw-Hill , c1992. - (McGraw-Hill series in marketing)
The creative marketer / Simon Majaro
Oxford : Butterworth-Heinemann
Market strategy and structure / edited by J.M. Alec Gee and George Norman
New York ; Tokyo : Harvester Wheatsheaf , 1992
Selling to India's consumer market / Douglas Bullis
Westport, Conn. : Quorum Books , 1997
The brand mindset[TM] / Duane E. Knapp
New York : McGraw-Hill , c2000
Technology and market structure : theory and history / John Sutton
Cambridge, Mass : MIT Press , c1998
Increasing hits and selling more on your Web site / Greg Helmstetter
New York : Wiley Computer Pub. , c1997
Marketing your services : a step-by-step guide for small businesses and professionals / Anthony O. Putman
New York : Wiley , c1990
Know your customer : new approaches to understanding customer value and satisfaction / Robert B. Woodruff, Sarah Fisher Gardial
Cambridge, Mass. : Blackwell Business , 1996
New product success stories : lessons from leading innovators / [edited by] Robert J. Thomas
New York : J. Wiley , c1995. - (New directions in business)
Total quality marketing : the key to regaining market shares / Allan C. Reddy
Environmental marketing management : meeting the green challenge / Ken Peattie
London : Pitman , 1995
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
2nd ed. - Upper Saddle River, N.J. : NJ , c2002
Handbook of research on the impacts and implications of COVID-19 on the tourism industry / Mahmut Demir, Ali Dalgic and Fatma Ergen, editors
Ⅰ. - Hershey, PA : Business Science Reference , 2021. - (Advances in hospitality, tourism, and the services industry (AHTSI) book series. ISSN:2475-6547)
Ⅱ. - Hershey, PA : Business Science Reference , 2021. - (Advances in hospitality, tourism, and the services industry (AHTSI) book series. ISSN:2475-6547)
The business of brands / by Jon Miller & David Muir
: hbk. - Chichester, West Sussex : J. Wiley , c2004
Data mining your website / Jesus Mena
Boston : Digital Press , c1999
The global entrepreneur : taking your business international / James F. Foley
Chicago, IL : Dearborn , c1999
The mature market : a strategic marketing guide to America's fastest growing population segment / Robert S. Menchin
Chicago, Ill. : Probus Pub. , c1989
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002
Online customer care : strategies for call center excellence / by Michael Cusack
Milwaukee, Wis. : ASQ Quality Press , c1998
Bringing geographical information systems into business / David J. Grimshaw
2nd ed. - New York : John Wiley & Sons , c2000
Trade marketing strategy / Gary Davies
London : Paul Chapman Pub. , c1993