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検索キーワード:(件名: Public relations Management)
該当件数:8件
The marketer's guide to public relations : how today's companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler
: pbk. - New York : John Wiley & Sons , 1993
図書
New strategies for reputation management : gaining control of issues, crises and corporate social responsibility / Andrew Griffin
: pbk. - London : Kogan Page , 2009
Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd
: hbk,: pbk. - London : Routledge , 2010. - (Routledge research in political communication)
Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson
New York : AMACOM, American Management Association , c2010
Public relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham, Stephen D. Bruning
Mahwah, N.J. : L. Erlbaum Associates , 2000. - (LEA's communication series)
Creating corporate reputations : identity, image, and performance / Grahame Dowling
New York : Oxford University Press , 2001
Corporate communications for executives / authored and edited by Michael B. Goodman
Albany : State University of New York Press , c1998. - (SUNY series in human communication processes)
Public enterprise in transition : industrial relations in state and privatized corporations / edited by Andrew Pendleton and Jonathan Winterton
London ; New York : Routledge , 1993