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検索キーワード:(件名: Marketing Management)
該当件数:200件
Marketing : an introduction / Philip Kotler, Gary Armstrong
pbk.. - Englewood Cliffs, N.J. : Prentice-Hall , c1987
図書
Total marketing : capturing customers with marketing plans that work / Don Debelak
Homewood, Ill. : Dow Jones-Irwin , c1989
Marketing management / Philip Kotler, Kevin Lane Keller
Pearson international ed.. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall , c2006
Marketing plans : how to prepare them, how to use them / Malcolm H.B. McDonald
2nd ed. - London : Heinemann , 1989
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
12th ed. - Chicago : Irwin , c1996. - (The Irwin series in marketing)
Applied strategic marketing : a step-by-step approach / Karel Jan Alsem
London ; New York : Routledge, Taylor & Francis Group , 2019
Digital marketing fundamentals / Marjolein Visser, Berend Sikkenga, Mike Berry
Groningen : Noordhoff Uitgevers , c2018
Marketing management : a strategic planning approach / Victor P. Buell
New York : McGraw-Hill , c1984. - (McGraw-Hill series in marketing)
15th ed., global ed. - Boston : Pearson , c2016
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin
: hbk,: pbk. - Basingstoke, Hampshire : Macmillan , 2000
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy
Basingstoke : Palgrave Macmillan , 2003
Industrial marketing management : an international journal of industrial marketing and marketing research
Vol. 1, no. 1 (Sept. 1971)-. - New York : Elsevier North-Holland , 1971-
雑誌
Mobile marketing management : case studies from successful practices / Hongbing Hua
New York, NY : Routledge, Taylor & Francis Group , 2019
Marketing : Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti
Fifth edition. - United Kingdom : Oxford University Press , [2019]
Services, marketing and management / Audrey Gilmore
: [pbk]. - London : SAGE , 2003
Hospitality sales and promotion : strategies for success / Derek Taylor
Oxford, UK : Butterworth-Heinemann , 2001. - (Professional hospitality guides / editor: John O'Connor)
Tourism marketing and management handbook / editors, Stephen F. Witt, Luiz Moutinho
2nd ed. - New York : Prentice Hall , 1994
Services marketing management / Peter Mudie and Angela Pirrie
3rd ed. - Amsterdam ; Tokyo : Elsevier/Butterworth-Heinemann , c2006
Green marketing & management : a global perspective / John F. Wasik
: pbk. - Cambridge, Mass. : Blackwell Business , c1996
Global marketing management / Masaaki Kotabe, Kristiaan Helsen
: international student version. - 5th ed. - Hoboken, N.J. : Wiley , c2011
Shi chang zhi xu lun / Yuan Libin zhu
880-03 Di 1 ban. - Beijing : Jing ji ke xue chu ban she : Xin hua shu dian jing xiao , 1999. - (Zhong qing nian jing ji xue jia wen ku)
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff
Englewood, N.J. : Prentice-Hall , c1988
Principles of service marketing and management / Christopher Lovelock, Lauren Wright
Upper Saddle River, N.J. : Prentice Hall , c1999
Intelligent support systems for marketing decisions / Nikolaos F. Matsatsinis, Yannis Siskos
Boston : Kluwer Academic , c2003. - (International series in operations research & management science)
Global political marketing / edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd
: hbk,: pbk. - London : Routledge , 2010. - (Routledge research in political communication)
Cases in hospitality marketing and management / Robert C. Lewis
: pbk. - 2nd ed. - New York : John Wiley , c1997
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
5th ed.. - Cincinnati, Ohio : South-Western College Publishing , c2000
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
2nd ed. - Australia ; United States : South-Western College Pub. , c2001
It's all about customers! : the perfect way to grow your business through marketing, sales and service / John Frazer-Robinson
2nd ed. - London : Kogan Page , 1999
Marketing management : analysis, planning, implementation and control / Philip Kotler
9th ed. - Upper Saddle River, N.J : Prentice Hall International, c1997. - (The Prentice-Hall international series in marketing)
Marketing / Maurice I. Mandell, Larry J. Rosenberg
2d ed. - Englewood Cliffs, N.J. : Prentice-Hall , c1981
Marketing management : a relationship marketing perspective / Cranfield School of Management
Basingstoke : Macmillan Press , 2000
Marketing strategy and competitive positioning / Graham J. Hooley, John A. Saunders, Nigel F. Piercy
2nd ed. - London : Prentice Hall Europe , c1998
The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman
New York : HarperBusiness , 1993, c1991
Marketing channel management : people, products, programs, and markets / Russell W. McCalley ; foreword by Ray Goldberg
Westport, Conn. : Praeger , 1996
Ten deadly marketing sins : signs and solutions / Philip Kotler
Hoboken : J. Wiley , c2004
Strategic market management / David A. Aaker
: pbk. - 7th ed. - Hoboken, N.J. : J. Wiley , c2005
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
Second Edition. - New York : John Wiley & Sons , 2000
The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam
2nd ed. - New York : J. Wiley , c1998. - (The Portable MBA series)
The manager's guide to competitive marketing strategies / Norton Paley
2nd ed.. - Boca Raton, Fla. : St. Lucie Press , c1999
Strategic marketing : planning and control / Graeme Drummond, John Ensor
Oxford : Butterworth-Heinemann published in associtaion with the Chartered Instutute of Marketing , 1999. - (The Marketing series . Student)
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude LarrÀchÀ
3rd ed. - Boston, Mass : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
New York : Free Press , c1999
Marketing management / Philip Kotler
10th ed.. - Upper Saddle River, NJ : NJ , c2000. - (The Prentice-Hall international series in marketing)
Marketing management / Russell S. Winer
Upper Saddle River, N.J. : NJ , c2000
13th ed. - Boston : Irwin/McGraw-Hill , c1999. - (Irwin/McGraw-Hill series in marketing)
Competitive marketing : a strategic approach / John O'Shaughnessy
pbk.. - Boston ; London : Allen & Unwin , 1984
11th ed. - Upper Saddle River, NJ : NJ , c2003
Marketing management : providing, communicating and delivering value / Frank Bradley
London ; New York : Prentice Hall International , 1995
Marketing in management : basic principles / Mike Worsam, D. Berkeley Wright
London : Pitman , 1995