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検索キーワード:(件名: Marketing Decision making)
該当件数:11件
Marketing management : analysis using spreadsheets / Michael V. Laric and Ronald Stiff
Englewood, N.J. : Prentice-Hall , c1988
図書
Intelligent support systems for marketing decisions / Nikolaos F. Matsatsinis, Yannis Siskos
Boston : Kluwer Academic , c2003. - (International series in operations research & management science)
Marketing decision making : concepts and strategy / David W. Cravens, Gerald E. Hills, Robert B. Woodruff.
Rev. ed. - Homewood, Ill. : R. D. Irwin. - (The Irwin series in marketing)
The Interface of marketing and strategy / edited by George Day, Barton Weitz, Robin Wensley.
Greenwich, Conn. : JAI Press. - (Strategic management policy planning ; v. 4)
Strategic marketing : an introduction / Tony Proctor
London ; New York : Routledge , 2000
Strategic marketing / David W. Cravens
2nd ed. - Homewood, Ill. : R.D. Irwin , 1987. - (The Irwin series in marketing)
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
5th ed.. - Boston : Allyn and Bacon
2nd ed. - Boston : Allyn and Bacon
Marketing strategy and uncertainty / Sharan Jagpal
New York ; Oxford : Oxford University Press , 1999
101 marketing strategies for accounting, law, consulting, and professional services firms / Troy Waugh
Hoboken, N.J. : J. Wiley , c2004
Cases in strategic marketing / [edited by] Linda E. Swayne, Peter M. Ginter
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1993