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検索キーワード:(件名: Brand name products Marketing)
該当件数:10件
Research handbook on luxury branding / edited by Felicitas Morhart, Keith Wilcox, Sandor Czellar
: cased. - Cheltenham, U.K. : E. Elgar , c2020
図書
The business of brands / by Jon Miller & David Muir
: hbk. - Chichester, West Sussex : J. Wiley , c2004
The brand mindset[TM] / Duane E. Knapp
New York : McGraw-Hill , c2000
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Branding : a key marketing tool / edited by John M. Murphy
2nd ed. - Basingstoke, Hampshire : Macmillan Press , 1992
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
Branding in Asia : the creation, development and management of Asian brands for the global market / Paul Temporal
Singapore : John Wiley & Sons (Asia) , c2000
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002