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検索キーワード:(件名: Brand name products Management)
該当件数:12件
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker
Westport, Conn. : Quorum Books , 1999
図書
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
2nd ed. - Upper Saddle River, N.J. : NJ , c2003
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw
New York : John Wiley , c1995
The brand mindset[TM] / Duane E. Knapp
New York : McGraw-Hill , c2000
The business of brands / by Jon Miller & David Muir
: hbk. - Chichester, West Sussex : J. Wiley , c2004
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Inclusive branding : the why and how of a holistic approach to brands / Klaus Schmidt and Chris Ludlow
Basingstoke : Palgrave Macmillan , 2002
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Brand leadership / David A. Aaker, Erich Joachimsthaler
New York : Free Press , c2000
Co-branding : the science of alliance / editors, Tom Blackett, Bob Boad
Basingstoke : Macmillan Business , 1999
Creating corporate reputations : identity, image, and performance / Grahame Dowling
New York : Oxford University Press , 2001
How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them / Jim Aitchison
Singapore : Wiley & Sons (Asia) , 2002