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検索キーワード:(件名: #Sales promotion)
該当件数:11件
Great promo pieces : create your own brochures, broadsides, ads, flyers, and newsletters that get results / Herman Holtz.
New York : Wiley
図書
Handbook of sales promotion / Stanley M. Ulanoff, editor in chief.
New York : McGraw-Hill
Sales promotion in postmodern marketing / Christian Petersen and Alan Toop
Aldershot, Hampshire, England ; Brookfield, Vermont, USA : Gower , c1994
Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing / John C. Totten, Martin P. Block
2nd ed. - Chicago, Il. : Dartnell Corp. , c1994
Sales promotion management / John A. Quelch.
Englewood Cliffs, N.J. : Prentice Hall International. - (The Prentice Hall series in marketing)
Advertising communications & promotion management / John R. Rossiter, Larry Percy
2nd ed. - New York : McGraw-Hill , c1997. - (McGraw-Hill series in marketing)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Marketing communications : frameworks, theories, and applications / Chris Fill
London ; New York : Prentice Hall International , 1995
Promotion management & merketing communications / Terence A. Shimp
3th ed. - Fort Worth ; London : Dryden Press , c1997
Sales promotion law / Richard Lawson.
Oxford : BSP Professional Books
Strategic advertising management / Larry Percy, Richard Elliott
2nd ed. - Oxford ; New York, N.Y. : Oxford University Press , c2005