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検索キーワード:(件名: #Relationship marketing)
該当件数:11件
Permission marketing : turning strangers into friends, and friends into customers / Seth Godin
New York : Simon & Schuster , c1999
図書
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon
Toronto ; New York : John Wiley & Sons Canada , c1998
Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson
: pbk. - Oxford ; Boston, Mass. : Butterworth-Heinemann , 1999
Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors
Thousand Oaks : Sage Publications , c2000
The service-dominant logic of marketing : dialog, debate, and directions / edited by Robert F. Lusch and Stephen L. Vargo
Armonk, N.Y. : M.E. Sharpe , 2006
Marketing management : a relationship marketing perspective / Cranfield School of Management
Basingstoke : Macmillan Press , 2000
Competing on value : bridging the gap between brand and customer value / Simon Knox and Stan Maklan
London : Financial Times Pitman Publishing , 1998. - (Financial Times management)
The customer marketing method : how to implement and profit from customer relationship management / Jay Curry with Adam Curry
New York : Free Press , c2000
Retail therapy : making strategic relationships work / Rob Jones with Dan Murphy
Basingstoke : Palgrave Macmillan , 2003
Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Boston : Harvard Business School Press , c2001
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers
: cloth. - Hoboken, N.J. : John Wiley & Sons , c2004