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検索キーワード:(件名: #Corporate image)
該当件数:10件
Reputation : realizing value from the corporate image / Charles J. Fombrun.
Boston, Mass. : Harvard Business School Press
図書
Corporate identity design / Veronica Napoles.
New York : Van Nostrand Reinhold
The company image : building your identity and influence in the marketplace / Elinor Selame, Joseph Selame (Selame Design), with the editorial collaboration of F. Peter Modell
New York : Wiley , c1988
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / selected and interpreted by John M.T. Balmer and Stephen A. Greyser ; [foreword by Lord Marshall of Knightsbridge]
: hbk,: pbk. - London : Routledge , 2003
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
New York : Free Press , c1999
Reputation management
pbk.. - Rev. ed. - Oxford : Elsevier , 2009. - (Management extra)
Creating corporate reputations : identity, image, and performance / Grahame Dowling
New York : Oxford University Press , 2001
New strategies for reputation management : gaining control of issues, crises and corporate social responsibility / Andrew Griffin
: pbk. - London : Kogan Page , 2009
Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management / Dale Neef
Amsterdam ; Tokyo : Elsevier/Butterworth-Heinemann , c2003
Wild west 2.0 : how to protect and restore your online reputation on the untamed social frontier / Michael Fertik and David Thompson
New York : AMACOM, American Management Association , c2010