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検索キーワード:(件名: #Advertising)
該当件数:61件
Contemporary advertising / William F. Arens
7th ed. - Boston : Irwin /McGraw-Hill , c1999. - (Irwin/McGraw-Hill series in marketing)
図書
Advertising creativity : techniques for generating ideas / James L. Marra.
Englewood Cliffs, N.J. : Prentice Hall International
Advertising that works : how to create a winning advertising program for your company / Robert Fearon.
Chicago, Ill. : Probus Pub. Co.. - (The Entrepreneur's guide series)
Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban.
5th ed.. - New York : CBS College Pub.. - (The Dryden Press series in marketing)
Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty.
Annotated instructor's ed. / Charles Pearce.. - Englewood Cliffs, N.J. : Prentice Hall International
Guts : advertising from the inside out / John Lyons.
New York, NY : AMACOM
Advertising in contemporary society : perspectives toward understanding / Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage.
2nd ed.. - Cincinnati, OH : South-Western Pub. Co.
Advertising and promotion management / John R. Rossiter, Larry Percy.
New York : McGraw-Hill. - (McGraw-Hill series in marketing)
The consumerist manifesto : advertising in postmodern times / Martin P. Davidson
London ; New York : Routledge , 1992. - (Comedia)
Decoding advertisements : ideology and meaning in advertising / [by] Judith Williamson
London : Boyars : Distributed by Calder and Boyars , 1978. - (Ideas in progress)
The advertising handbook / Sean Brierley
: hbk,: pbk. - 2nd ed. - London ; New York : Routledge , 2002. - (Media practice)
Social communication in advertising : consumption in the mediated marketplace / William Leiss, Stephen Kline, Sut Jhally, Jacqueline Botterill
:pbk. - 3rd ed.. - New York : Routledge , 2005
Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
2nd ed. - Cincinnati : South-Western College Pub. , c2000
5,110 days in Tokyo and everything's hunky-dory : the marketer's guide to advertising in Japan / Sean Mooney
Westport, Conn. : Quorum Books , 2000
Analyzing sales promotion : text & cases : how to profit from the new power of promotion marketing / John C. Totten, Martin P. Block
2nd ed. - Chicago, Il. : Dartnell Corp. , c1994
Dictionary of advertising and direct mail terms / by Jane Imber and Betsy-Ann Toffler.
New York : Barron's. - (Barron's business guides)
Promotional culture : advertising, ideology and symbolic expression / Andrew Wernick.
London : Sage Pub.. - (Theory, culture and society)
The struggles of Brown, Jones, and Robinson / by one of the firm, Anthony Trollope ; edited by N. John Hall.
Oxford : Oxford University Press. - (The world's classics)
The language of advertising / Torben Vestergaard and Kim Schrʺder.
Oxford {Oxfordshire} : B. Blackwell. - (Language in society)
The codes of advertising : fetishism and the political economy of meaning in the consumer society / by Sut Jhally.
London : F. Pinter
Fundamentals of advertising research / Alan D. Fletcher, Thomas A. Bowers.
3rd ed.. - Belmont, Calif. : Wadsworth Pub. Co.
Social communication in advertising : persons, products & images of well-being / William Leiss, Stephen Kline, Sut Jhally
2nd ed., rev. and enl. - New York : Routledge. - Scarborough, Ont. : Nelson Canada, c1990
The language of advertising / Torben Vestergaard and Kim Schr☆der.
Oxford, {Oxfordshire} : B. Blackwell. - (Language in society)
Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison
Singapore ; New York : Pearson Prentice Hall , 2005
Beyond disruption : changing the rules in the marketplace / a collaborative work by Jean-Marie Dru and business partners
New York : John Wiley , c2002. - (Adweek books)
Standard-Wṕrterbuch fỐr Werbung, Massenmedien und Marketing, Deutsch-Englisch / Wolfgang J. Koschnick.
Berlin : W. de Gruyter
Soap, sex, and cigarettes : a cultural history of American advertising / Juliann Sivulka
Belmont, CA : Wadsworth Pub. Co. , c1998
Sport, culture and advertising : identities, commodities and the politics of representation / edited by Steven J. Jackson and David L. Andrews
: hbk,: pbk. - London : Routledge , 2005
Corporate communications : a 21st century primer / Joseph Fernandez
: pbk. - New Delhi : Response Books , 2004
Advertising communications & promotion management / John R. Rossiter, Larry Percy
2nd ed. - New York : McGraw-Hill , c1997. - (McGraw-Hill series in marketing)
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch
4th ed. - Boston, Mass. : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Personalities and products : a historical perspective on advertising in America / Edd Applegate
Westport, Conn. : Greenwood Press , 1998. - (Contributions to the study of mass media and communications ; no. 53)
Creating brand loyalty : the management of power positioning and really great advertising / Richard D. Czerniawski, Michael W. Maloney
New York : AMACOM , c1999
International advertising : realities and myths / edited by John Philip Jones
Thousand Oaks, Calif. : Sage Publications , c2000
Advertising in America : the first 200 years / Charles Goodrum and Helen Dalrymple
New York : Harry N. Abrams , 1990
Marketing to the mind : right brain strategies for advertising and marketing / Richard C. Maddock and Richard L. Fulton
Westport, Conn. : Quorum Books , 1996
Promotion management & merketing communications / Terence A. Shimp
3th ed. - Fort Worth ; London : Dryden Press , c1997
Advertising and a democratic press / C. Edwin Baker.
Princeton, N.J. : Princeton University Press
Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
Lexington, Mass. : Lexington Books
Visual persuasion : the role of images in advertising / Paul Messaris
Thousand Oaks, Calif. : Sage Publications , c1997
Dictionary of marketing and advertising / Jerry M. Rosenberg
New York : J. Wiley , c1995. - (Business dictionary series)
The commercialization of American culture : new advertising, control and democracy / by Matthew P. McAllister
Thousand Oaks : Sage Publications , c1996
Advertising myths : the strange half-lives of images and commodities / Anne M. Cronin
: hbk,: pbk. - London ; New York, N.Y. : Routledge , 2004. - (International library of sociology)
Strategic advertising management / Larry Percy, Richard Elliott
2nd ed. - Oxford ; New York, N.Y. : Oxford University Press , c2005
The handbook of international marketing communications / edited by Sylvester O. Monye
Oxford : Blackwell Business , 2000
Breaking up America : advertisers and the new media world / Joseph Turow
Chicago : University of Chicago Press , c1997
Place, modernity, and the consumer's world : a relational framework for geographical analysis / Robert David Sack
Baltimore : Johns Hopkins University Press , c1992
Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.]
London ; New York : Routledge , 1997
The language of advertising : written texts / Angela Goddard
: hbk,: pbk. - 2nd ed. - London ; New York : Routledge , 2002. - (Intertext)
Elsevier's dictionary of advertising in English, German, French, and Russian / compiled by S.G. Manoilova and D.H. Konstantinova
Amsterdam ; Tokyo : Elsevier , 2002