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検索キーワード:(標準分類: HF5415.3)
該当件数:10件
Consumer research : introspective essays on the study of consumption / Morris B. Holbrook
Thousand Oaks : Sage Publications , c1995
図書
Consumer behavior and managerial decision making / Frank R. Kardes ; Joel Steckel, consulting editor
Reading, Mass. : Mass. , c1999
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer
2nd ed. - Thousand Oaks, Calif. ; London : Sage Publications , c1999
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson
4th ed. - Chicago : Irwin , c1996. - (The Irwin series in marketing)
Customer centered growth : five proven strategies for building competitive advantage / Richard Whiteley and Diane Hessan
: pbk. - Cambridge, Mass. : Perseus Books , c1996
Reading, Mass. : Addison-Wesley Pub. , c1996
Consumable products / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 1)
Durable goods / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 3)
Consumer behavior : basic findings and management implications / Gerald Zaltman, Melanie Wallendorf
New York : Wiley , c1979. - (Theories in marketing series)
Personal products / editor, Janice Jorgensen
Detroit : St. James Press , c1994. - (Encyclopedia of consumer brands ; v. 2)