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検索キーワード:(標準分類: HF5415.15)
該当件数:9件
Design and marketing of new products / Glen L. Urban, John R. Hauser
2nd ed. - Englewood Cliffs, N.J. : Prentice Hall International , c1993
図書
Effective product-to-market management : a quality issue / H.R. Vorstman
New York, N.Y. : Prentice Hall International , 1993
Superior product development : managing the process for innovative products : a product management book for engineering and business professionals / Clement C. Wilson, Michael E. Kennedy, Carmen J. Trammell
Cambridge, MA : Blackwell Publishers , 1996
The dollarization discipline : how smart companies create customer value--and profit from it / Jeffrey J. Fox, Richard C. Gregory
Hoboken, N.J. : Wiley , c2004
Powerful products : strategic management of successful new product development / Roger Bean, Russell Radford
New York : AMACOM , c2000
Product/service strategy / Richard T. Hise
pbk. - [New York] : Mason/Charter , 1977. - (Priorities in marketing series)
Winning back your market : the inside stories of the companies that did it / Jagdish N. Sheth
New York : Wiley , c1985
Product management in action / edited by R.H. Offord
London : Business Publications , 1967. - (Management in action series). - (A Business management book)
Product management : marketing in a changing environment / Raymond D. Hehman
Homewood : Ill. , Dow Jones-Irwin