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該当件数:65件
Basic marketing management / Douglas J. Dalrymple, Leonard J. Parsons
Second Edition. - New York : John Wiley & Sons , 2000
図書
Competitive positioning : the key to market success / Graham J. Hooley and John Saunders
New York ; Tokyo : Prentice Hall International , 1993
Marketing management : providing, communicating and delivering value / Frank Bradley
London ; New York : Prentice Hall International , 1995
Distribution : planning and control / David Frederick Ross
New York ; Tokyo : Chapman & Hall , c1996. - (Chapman & Hall materials management/logistics series)
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr
4th ed. - Chicago : Irwin , c1995. - (The Irwin series in marketing)
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude LarrÀchÀ
2nd ed. - Irwin : Chicago , c1995. - (The Irwin series in marketing)
Value-added marketing : marketing management for superior results / Torsten H. Nilson
London ; New York : McGraw-Hill Book Co. , c1992. - (McGraw-Hill marketing for professionals)
The strategic role of marketing : understanding why marketing should be central to your business strategy / Adrian Davies
London ; Tokyo : McGraw-Hill Book Co. , c1995
Strategic marketing : a European approach / Jean-Jacques Lambin
London ; New York : McGraw-Hill , c1993. - (McGraw-Hill marketing for professionals)
Marketing strategy : a customer-driven approach / Steven P. Schnaars
New York : Free Press. - Toronto : Collier Macmillan Canada. - New York : Maxwell Macmillan International , c1991
Marketing strategies for the mature market / Geroge P. Moschis
Westport, Conn. : Quorum Books , 1994
Marketing strategy : relationships, offerings, timing, & resource allocation / D. Sudharshan
Englewood Cliffs, N.J. : Prentice-Hall , c1995
Introduction to marketing management : text and cases / Stewart H. Rewoldt, James D. Scott, Martin R. Warshaw
4th ed. - Homewood, Ill. : R.D. Irwin , 1981
6th ed. - Boston, Mass. : Irwin/McGraw-Hill , c2001
Ten deadly marketing sins : signs and solutions / Philip Kotler
Hoboken : J. Wiley , c2004
Strategic market management / David A. Aaker
: pbk. - 7th ed. - Hoboken, N.J. : J. Wiley , c2005
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
3rd ed. The Dryden Press international edition. - Chicago : Dryden Press , c1989. - (The Dryden Press series in marketing)
The portable MBA in marketing / Charles D. Schewe, Alexander Watson Hiam
2nd ed. - New York : J. Wiley , c1998. - (The Portable MBA series)
The manager's guide to competitive marketing strategies / Norton Paley
2nd ed.. - Boca Raton, Fla. : St. Lucie Press , c1999
Marketing management : text and cases / Douglas J. Darymple [i.e. Dalrymple], Leonard J. Parsons
7th ed. - New York : J. Wiley , c2000
3rd ed. - Boston, Mass : Irwin/McGraw-Hill , c1998. - (Irwin/McGraw-Hill series in marketing)
Marketing : connecting with customers / Gilbert D. Harrell, Gary L. Frazier
Upper Saddle River, NJ : NJ , c1999
Kotler on marketing : how to create, win, and dominate markets / Philip Kotler
New York : Free Press , c1999
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson
Chichester ; New York : John Wiley , c1998
Marketing management / Philip Kotler
10th ed.. - Upper Saddle River, NJ : NJ , c2000. - (The Prentice-Hall international series in marketing)
Marketing management : an international perspective / edited by Kamran Kashani and Dominique Turpin
Basingstoke : Macmillan Business , 1999. - (International marketing series)
Quantitative analysis in marketing management / by Luiz Moutinho, Mark Goode, Fiona Davies
Chichester ; New York : John Wiley & Sons , 1998
Market driven strategy : processes for creating value / George S. Day ; with a new introduction
New York : Free Press , 1999
Marketing management / Russell S. Winer
Upper Saddle River, N.J. : NJ , c2000
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy
13th ed. - Boston : Irwin/McGraw-Hill , c1999. - (Irwin/McGraw-Hill series in marketing)
Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis
London ; New York : Routledge , 2000
11th ed. - Upper Saddle River, NJ : NJ , c2003
The marketing revolution : a radical manifesto for dominating the marketplace / Kevin J. Clancy, Robert S. Shulman
New York : HarperBusiness , 1993, c1991
Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson
Oxford [England] : Butterworth-Heinemann , 1992. - (Marketing series . Student)
The PIMS principles : linking strategy to performance / Robert D. Buzzell, Bradley T. Gale
New York : Free Press , c1987. - London : Collier Macmillan , c1987
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
6th ed.. - New York : Wiley , c1995
Marketing management : text and cases / Michael R. Czinkota, Masaaki Kotabe, David Mercer
Cambridge, Mass. : Blackwell , 1997
Australian marketing : critical essays, readings and cases / Peter Graham, editor
New York : Prentice Hall International , c1993
Marketing management and information technology / Keith Fletcher
2nd ed. - London : Prentice Hall International , c1995
Market-driven management : using the new marketing concept to create a customer-oriented company / by Frederick E. Webster, Jr
New York : Wiley , c1994. - (The Portable MBA series)
Competitive marketing : a strategic approach / John O'Shaughnessy
3rd ed. - London ; New York : Routledge , 1995
4th ed. - New York : Wiley , c1995
The portable MBA Desk Reference / Nohria, Nitin
2nd ed. - New York : John Wiley , 1998. - (The Portable MBA series)
5th ed. - New York : John Wiley , 1998
Marketing planning guide / Robert E. Stevens ... [et al.]
2nd ed. - New York : Haworth Press , c1997. - (Haworth marketing resources)
Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / Bernd H. Schmitt
Market-based management : strategies for growing customer value and profitability / Roger J. Best
2nd ed. - Upper Saddle River, N.J. : NJ , c2000
What do your customers really want? : here's a sure-fire way to find out / John F.Lytle
Chicago : Probus publishing company , c1993
Total marketing : capturing customers with marketing plans that work / Don Debelak
Homewood, Ill. : Dow Jones-Irwin , c1989
Marketing management / Philip Kotler, Kevin Lane Keller
Pearson international ed.. - 12th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall , c2006