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該当件数:9件
Branding : a key marketing tool / edited by John M. Murphy
2nd ed. - Basingstoke, Hampshire : Macmillan Press , 1992
図書
The business of brands / by Jon Miller & David Muir
: hbk. - Chichester, West Sussex : J. Wiley , c2004
Brands laid bare : using market research for evidence-based brand management / Kevin Ford
: hbk. - Chichester : John Wiley , c2005
Branding in Asia : the creation, development and management of Asian brands for the global market / Paul Temporal
Singapore : John Wiley & Sons (Asia) , c2000
Brand leadership / David A. Aaker, Erich Joachimsthaler
New York : Free Press , c2000
Integrated branding : becoming brand-driven through companywide action / F. Joseph LePla, Lynn M. Parker
Westport, Conn. : Quorum Books , 1999
The brand mindset[TM] / Duane E. Knapp
New York : McGraw-Hill , c2000
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
2nd ed. - Upper Saddle River, N.J. : NJ , c2003
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw
New York : John Wiley , c1995