城西国際大学を検索します。
CiNii Booksを検索します。
CiNiiを検索します。
CiNii Dissertationsを検索します。
IRDBを検索します。
NDLサーチを検索します。
本学の蔵書を検索した結果です。電子媒体は詳細画面から外部へリンクする事が可能です。
検索キーワード:(標準分類: 659.2)
該当件数:9件
The marketer's guide to public relations : how today's companies are using the new PR to gain a competitive edge / Thomas L. Harris ; foreword by Philip Kotler
: pbk. - New York : John Wiley & Sons , 1993
図書
The public relations handbook / Alison Theaker
: hard. - 2nd ed. - London : Routledge , 2004. - (Media practice)
Reputation : realizing value from the corporate image / Charles J. Fombrun.
Boston, Mass. : Harvard Business School Press
Creating corporate reputations : identity, image, and performance / Grahame Dowling
New York : Oxford University Press , 2001
Reputation management
pbk.. - Rev. ed. - Oxford : Elsevier , 2009. - (Management extra)
Handbook of public relations / Robert L. Heath, editor ; Gabriel Vasquez, contributing editor
: cloth,: paper. - Thousand Oaks, Calif. : Sage Publications , c2001
Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management / Dale Neef
Amsterdam ; Tokyo : Elsevier/Butterworth-Heinemann , c2003
New strategies for reputation management : gaining control of issues, crises and corporate social responsibility / Andrew Griffin
: pbk. - London : Kogan Page , 2009
High visibility / Irving J. Rein, Philip Kotler, Martin R. Stoller
New York : Dodd, Mead , 1987