＜図書＞
Entrepreneurship in tourism / Andreas Walmsley
| データ種別 | 図書 |
|---|---|
| 出版者 | Abingdon, Oxon ; New York, NY : Routledge |
| 出版年 | 2019 |
| 大きさ | pages cm |
目次／あらすじ
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| 巻 次 | 配架場所 | 請求記号 | 登録番号 | 状 態 | コメント | ISBN | 刷 年 | 予約 |
|---|---|---|---|---|---|---|---|---|
| pbk. : alk. paper | 3階 | 689/W36 | 5620000116 | 教員選書 | 9781138048775 |
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書誌詳細を非表示
| 内容注記 | Entrepreneurship in tourism : an introduction Conceptual foundations of entrepreneurship Innovation Initial steps : the role of the business plan Marketing From birth to growth Entrepreneurship and employment Strategy and entrepreneurship Social entrepreneurship in tourism Public policy and entrepreneurship in tourism Contemporary issues in entrepreneurship research |
|---|---|
| 一般注記 | Summary: "The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality; the business plan; marketing, employment and strategy to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level"-- Provided by publisher Includes bibliographical references and index |
| 著者標目 | *Walmsley, Andreas author |
| 件 名 | LCSH:Tourism -- Management
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LCSH:Entrepreneurship |
| 分 類 | LCC:G155.A1 DC23:338.4/791 |
| 書誌ID | 2000182074 |
| ISBN | 9781138048768 (hardback : alk. p |
| NCID | GB9928321X |
目次／あらすじ