＜図書＞
The marketing challenge of Europe 1992 / John A. Quelch, Robert D. Buzzell, Eric R. Salama.
| データ種別 | 図書 |
|---|---|
| 出版者 | Reading, Mass. : Mass. |
| 大きさ | ix, 422 p. : ill. ; 24 cm. |
目次／あらすじ
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| 巻 次 | 配架場所 | 請求記号 | 登録番号 | 状 態 | コメント | ISBN | 刷 年 | 予約 |
|---|---|---|---|---|---|---|---|---|
|
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3階 | 675/Q3 | 5091276748 |
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0201564009 | 1991 |
書誌詳細を非表示
| 内容注記 | Road to market integration --Progress and prospects -- Marketing challenge -- Assessing market potential -- Defending global market leadership -- Strategic alliances -- Redefining product-market strategy -- Identifying a sustainable niche -- Managing the product line -- Organizing the marketing system -- Expanding distribution -- Pan-European marketing -- Opportunity to the east -- Action agenda for managers. |
|---|---|
| 一般注記 | c1991. LC=HF5415.12.E82Q45 1991 On cover: East European update. Rev. ed. of: The marketing challenge of 1992, c1990. Includes bibliographical references and index. |
| 著者標目 | Quelch, John A. |
| 件 名 | Marketing -- European Economic Community countries -- Case studies 全ての件名で検索 |
| 分 類 | DC:337.1/42(20) |
| 書誌ID | 1000060414 |
| ISBN | 0201564009 |
目次／あらすじ