＜図書＞
Marketing management : analysis, planning, implementation, and control / Philip Kotler.
| データ種別 | 図書 |
|---|---|
| 版 | 6th ed. |
| 出版者 | Englewood Cliffs, NJ : Prentice Hall International |
| 大きさ | xxi, 777 p. : ill., graph. ; 24 cm. |
目次／あらすじ
所蔵情報を非表示
| 巻 次 | 配架場所 | 請求記号 | 登録番号 | 状 態 | コメント | ISBN | 刷 年 | 予約 |
|---|---|---|---|---|---|---|---|---|
|
|
3階 | 336.7/Ko93 | 5091260604 |
|
0135561507 | 1988 |
書誌詳細を非表示
| 内容注記 | Understanding the critical role of marketing in organizations and society -- Laying the groundwork through strategic planning -- The marketing management process and marketing planning -- Marketing information systems and marketing research -- Analyzing the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing organizational markets and buyer behavior -- Analyzing competitors -- Measuring and forecasting markets -- Identifying market segments, selecting target markets, and developing market positions -- Marketing strategies for market leaders, challengers, followers, and nichers -- Marketing strategies for different stages of the product life cycle -- Marketing strategies for the global marketplace -- Developing, testing, and launching new products and services -- Managing products, product lines, and bra |
|---|---|
| 一般注記 | LC=HF5415.13.K64 1988 Includes bibliographical references and index. |
| 著者標目 | Kotler, Philip |
| 件 名 | Marketing -- Management 全ての件名で検索 |
| 分 類 | DC:658.8(19) |
| 書誌ID | 1000058855 |
| ISBN | 0135561507 |
目次／あらすじ