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<図書>
Measuring psychological responses to media messages / edited by Annie Lang.
(LEA's communication series)

データ種別 図書
出版者 Hillsdale, N.J. : L. Erlbaum Associates
大きさ x, 244 p. : ill. ; 24 cm
目次/あらすじ

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3階 361.45/Me11 0095096948
0805807179 1994

書誌詳細を非表示

内容注記 Think-aloud and thought-list procedures in investigating mental processes / Michael A. Shapiro -- Continuous response measurement (CRM) / Frank Biocca, Prabu David, and Mark West -- Using eyes on screen as a measure of attention to television / Esther Thorson -- Secondary reaction-time measures / Michael D. Basil -- What can the heart tell us about thinking? / Annie Lang -- Electrodermal measurement / Robert Hopkins and James E. Fletcher -- Signal detection measures of recognition memory / Michael A. Shapiro -- The time needed to answer : measurement of memory response latency / Glen T. Cameron and David A. Frieske -- Designing experiments that assess psychological responses to media messages / Bryon Reeves and Seth Geiger -- Detection and modeling of time-sequenced processes / James H. Watt
一般注記 1994
eng
別書名: Measuring psychological responses to media  Includes bibliographical references and indexes
著者標目 Lang, Annie
件 名 Mass media -- Psychological aspects  全ての件名で検索
分 類 DC:302.23/01/9
書誌ID 1000045975
ISBN 0805807179
目次/あらすじ

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